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Amazon Advertising

4.5

Free

Users praise the unparalleled access to first-party shopper data and the high conversion intent. Complaints usually center on the complexity of the DSP interface and the delay in reporting data (attribution lag).

Full-funnel advertising solutions powered by retail-intent data and generative AI.

BusinessFree pricingAPI availableUpdated 2026-03-17

Best fits

Search Intent TargetingProgrammatic Display

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Amazon Advertising interface

About Amazon Advertising

Amazon Advertising is a sophisticated AdTech ecosystem that leverages Amazon's proprietary first-party shopper data to deliver highly targeted ad experiences across the entire customer journey. By 2026, the platform has matured into an AI-first architecture, integrating generative AI for creative asset production (Image and Video) and Amazon Marketing Cloud (AMC) for privacy-safe, SQL-driven attribution analysis. The technical infrastructure comprises three core pillars: Sponsored Ads (search-intent), Amazon DSP (programmatic/behavioral), and the Amazon Publisher Services (direct supply). Unlike traditional search engines, Amazon's data is rooted in actual purchase history rather than just search queries, providing a significantly higher signal-to-noise ratio for conversion modeling. The platform supports complex API integrations for programmatic bid management and real-time inventory-aware ad triggers, making it the central hub for retail media operations. In 2026, it remains the market leader in Retail Media Networks (RMN), offering advanced predictive modeling for Customer Lifetime Value (CLV) and omnichannel measurement that connects online ad spend to offline physical store impact.

Core Capabilities

Amazon Advertising is a sophisticated AdTech ecosystem that leverages Amazon's proprietary first-party shopper data to deliver highly targeted ad experiences across the entire customer journey.

Main Tasks

Use Cases

Automated Asset Creation for New Product Launch

New brands lack high-quality lifestyle imagery and video content required for Sponsored Brands campaigns.

VIEW EXECUTION STEPS

1.

Upload raw product photos to Advertising Console

2.

Enter brand voice and theme keywords

3.

Select 'Generate' to create 10 lifestyle variations

4.

Directly embed generated video into Sponsored Brands campaign.

Competitor Conquesting with Sponsored Display

Redirecting high-intent traffic from competitor product detail pages to your own brand.

VIEW EXECUTION STEPS

1.

Identify top 10 competitor ASINs

2.

Create a Sponsored Display campaign

3.

Select 'Product Targeting'

4.

Input competitor ASINs and set aggressive bids to appear below their 'Add to Cart' button.

Determining Multi-Touch Attribution via AMC

Sellers don't know how many times a customer sees a DSP ad before searching and clicking a Sponsored Product ad.

VIEW EXECUTION STEPS

1.

Access AMC instance

2.

Run SQL query joining 'dsp_impressions' and 'sponsored_ads_clicks'

3.

Analyze the path-to-conversion

4.

Adjust budget to favor the 'assist' channels that drive the highest terminal ROI.

Retargeting Abandoned Carts via DSP

Users viewed a product but did not purchase, leading to lost revenue.

VIEW EXECUTION STEPS

1.

Create a DSP Remarketing audience

2.

Select 'Viewed but not purchased' for specific ASINs

3.

Set a 14-day lookback window

4.

Deploy dynamic banners showing the exact product viewed across the web.

Dayparting for Peak Conversion Hours

Wasting budget on clicks during overnight hours when conversion rates are 50% lower.

VIEW EXECUTION STEPS

1.

Connect to Advertising API

2.

Pull hourly performance data

3.

Identify high-conversion windows (e.g., 6 PM - 10 PM)

4.

Set API-driven rules to increase bids by 30% during those hours and reduce by 50% at night.

Scaling Global Operations via Bulk Sheets

Managing 1,000+ campaigns manually across 10 marketplaces is impossible.

VIEW EXECUTION STEPS

1.

Download a 'Bulk Operations' .xlsx file

2.

Modify bids and keywords in Excel

3.

Upload the file back to the console

4.

System processes all changes in parallel across global regions.

Measuring Offline Lift from Digital Ads

CPG brands selling in Whole Foods need to know if Amazon Ads drive physical store visits.

VIEW EXECUTION STEPS

1.

Utilize Amazon DSP with 'Store Visits' metrics enabled

2.

Analyze geo-fenced data around physical retail locations

3.

Correlate ad exposure to matched credit card transaction data in AMC.

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