AppsFlyer

1. Integrate AppsFlyer SDK into the mobile app.

2. Set up attribution links for all ad campaigns.

3. Track install sources and in-app events.

4. Analyze campaign performance in AppsFlyer dashboards.

5. Reallocate budget to the most effective campaigns and channels.

1. Implement OneLink deep linking solution.

2. Create personalized deep links for different marketing channels.

3. Route users to specific in-app content based on their source.

4. Track deep link performance and conversion rates.

5. Optimize deep linking strategy for maximum engagement.

1. Enable Advanced Fraud Protection (Protect360).

2. Configure fraud validation rules and thresholds.

3. Monitor fraud reports and identify suspicious activities.

4. Block fraudulent sources and prevent further fraud.

5. Continuously update fraud protection rules to adapt to new threats.

1. Track in-app events and user actions.

2. Create cohort and retention reports.

3. Analyze user behavior patterns and trends.

4. Identify areas for improvement in the app experience.

5. Implement changes to enhance user engagement and retention.

1. Implement cross-platform attribution tracking.

2. Track user journeys across web, mobile, and CTV.

3. Analyze attribution data to identify the most effective channels.

4. Optimize marketing spend across different channels.

5. Improve overall marketing performance.