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The industry-leading Mobile Measurement Partner (MMP) for attribution, analytics, and fraud prevention.

Unify measurement, deep linking, and data collaboration to drive measurable growth across all marketing channels.

AppsFlyer is a marketing measurement and attribution platform that helps businesses understand and optimize their marketing performance across various channels, including mobile apps, web, CTV, and PC. The platform unifies measurement, deep linking, and data collaboration into a single interface. Its core architecture revolves around attributing user actions to specific marketing campaigns, providing a single source of truth for marketing data. AppsFlyer uses SDKs integrated into apps to track installs, in-app events, and user engagement. Data is then processed through their servers, applying advanced fraud protection mechanisms and attribution algorithms to ensure data accuracy. Use cases include optimizing ad spend, proving ROI, creating personalized in-app experiences, and uncovering creative strategies that drive conversions. The platform is designed to work with AI, providing clean and compliant data for AI-driven marketing decisions.
AppsFlyer is a marketing measurement and attribution platform that helps businesses understand and optimize their marketing performance across various channels, including mobile apps, web, CTV, and PC.
Explore all tools that specialize in measure marketing performance. This domain focus ensures AppsFlyer delivers optimized results for this specific requirement.
Explore all tools that specialize in analyze marketing data. This domain focus ensures AppsFlyer delivers optimized results for this specific requirement.
Explore all tools that specialize in optimize marketing campaigns. This domain focus ensures AppsFlyer delivers optimized results for this specific requirement.
Explore all tools that specialize in mobile attribution. This domain focus ensures AppsFlyer delivers optimized results for this specific requirement.
Uses machine learning algorithms to predict the lifetime value of users based on historical data, providing insights for optimizing user acquisition strategies.
Employs behavioral biometrics and anomaly detection to identify and block fraudulent activities like bot installs and in-app event fraud in real-time.
Allows creating custom audience segments based on user behavior, demographics, and engagement, enabling targeted marketing campaigns and personalized user experiences.
Provides secure and centralized storage for raw data, enabling custom analysis and integration with business intelligence tools.
Measures the incremental impact of marketing campaigns by comparing the performance of exposed and control groups, providing insights for optimizing campaign effectiveness.
1. Integrate the AppsFlyer SDK into your app (Android, iOS, Unity, etc.).
2. Configure in-app events to track user actions and conversions.
3. Set up deep linking to create personalized user experiences.
4. Connect your ad networks and marketing platforms via API integrations.
5. Configure fraud protection rules to ensure data integrity.
6. Customize dashboards and reports to visualize key marketing metrics.
7. Implement audience segmentation to target specific user groups.
8. Set up cost data integrations for ROI analysis.
All Set
Ready to go
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The industry-leading Mobile Measurement Partner (MMP) for attribution, analytics, and fraud prevention.

Unify and transform your marketing data into timely insights for trusted decisions.

The end-to-end marketing platform to unify and move your data effortlessly, measure True ROI, and scale faster with AI.

The first AI-accelerated Operating System for Marketers and Product Teams.

The platform of record for all marketing measurement, offering MTA, MMM, and Incrementality Testing in one centralized solution.
Unlock full-funnel insights with better attribution, insights, and value.