Overview
Conga, formerly Apttus, is a pioneer in the Quote-to-Cash and Revenue Lifecycle Management (RLM) space. In 2026, its architecture is centered around the 'Conga Revenue Lifecycle Cloud,' a multi-tenant SaaS platform that bridges the gap between CRM and ERP systems. The technical core leverages the 'Max' AI engine, which uses machine learning to provide real-time pricing guidance, contract risk scoring, and automated renewal insights. Unlike legacy systems, Conga offers deep bi-directional integration with both Salesforce and Microsoft Dynamics 365, utilizing a unified data model to eliminate silos between sales, legal, and finance departments. Its 2026 market position is defined by its ability to handle complex, high-volume configuration rules through a high-performance calculation engine that processes thousands of line items in seconds. The platform has evolved into an 'Intelligent Commerce' ecosystem, where AI doesn't just automate tasks but proactively identifies revenue leakage and cross-sell opportunities within existing contract portfolios.