Walmart Connect
Connect with shoppers at every touchpoint on their omnichannel journey.
Updated 11d ago
Has API
PricingFree
Free
Campaign Management
Ad Targeting
Performance Measurement
Backtracks
4.3
Paid Generally positive, users appreciated the detailed analytics and audience insights, but some found the pricing to be high.
The Media Intelligence and Infrastructure Platform for Audio.
MarketingPaid pricingAPI availableUpdated 2026-03-17
Best fits
Audience SegmentationPodcast Analytics
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About Backtracks
Backtracks was a platform providing media intelligence and infrastructure for audio publishers, advertisers, and platforms. Its core value proposition centered on providing privacy-preserving, API-first technology to deeply understand audio audiences and optimize their listening experiences. Key architectural components likely included audio fingerprinting, speech-to-text transcription, and machine learning models for audience segmentation and behavior analysis. The platform enabled use cases such as targeted audio advertising, content recommendation, and podcast performance measurement. It provided API endpoints for integrating these capabilities into third-party applications and platforms, fostering a robust ecosystem for audio innovation. Backtracks empowered audio publishers to make data-driven decisions, advertisers to reach relevant audiences, and platforms to enhance user engagement.
Core Capabilities
Backtracks was a platform providing media intelligence and infrastructure for audio publishers, advertisers, and platforms.
Main Tasks
Manage podcast distribution
Explore all tools that specialize in manage podcast distribution. This domain focus ensures Backtracks delivers optimized results for this specific requirement.
