Overview
Bloomberg Second Measure is a data analytics platform providing insights derived from consumer transaction data. It empowers investors with near-real-time analysis of company performance and consumer trends. The platform's proprietary dataset comprises billions of U.S. consumer purchases, refreshed daily. This data is accessible via the Bloomberg Terminal (ALTD <GO> and ECAN <GO>) and through aggregated or transaction-level data feeds. It offers a daily updated view of thousands of public and private companies, boasting over 8 years of historical transaction data. Key use cases include tracking intra-quarter company performance for early earnings insights and continuous investment monitoring to identify market inflections. This enables faster, data-driven decision-making in investment research.