Advanced podcast attribution and analytics to measure marketing ROI and audience growth.
Chartable, now a critical component of the Spotify Ad Analytics ecosystem, represents the 2026 gold standard for podcast attribution and audience intelligence. The platform’s technical architecture revolves around its proprietary SmartLinks and SmartPromos technology, which utilize redirect-based tracking and RSS feed prefixes to provide granular insights into listener behavior. Unlike legacy analytics tools, Chartable offers IAB v2.1 certified metrics that bridge the gap between ad impressions and actual downloads. Its market position is solidified by its ability to perform cross-platform attribution, allowing podcasters and advertisers to see exactly which social media campaigns, newsletters, or cross-promotional spots resulted in new subscribers. By leveraging a massive identity graph via its Spotify integration, Chartable provides advanced demographic data and cohort analysis that was previously inaccessible in the fragmented podcasting landscape. It serves as an essential middleware for enterprise-level podcast networks looking to optimize their marketing spend and verify the efficacy of their ad inventory in real-time.
Chartable, now a critical component of the Spotify Ad Analytics ecosystem, represents the 2026 gold standard for podcast attribution and audience intelligence.
Explore all tools that specialize in podcast attribution. This domain focus ensures Chartable delivers optimized results for this specific requirement.
Single-link routing that detects user OS to open the appropriate podcast app while logging click-to-download conversion data.
Uses a tracking prefix to match IP addresses between the promoting podcast and the target podcast to verify listener acquisition.
Real-time monitoring of Apple Podcasts and Spotify charts across 100+ countries.
Deep-level integration with Spotify's internal data to provide validated listener demographics.
Strict adherence to industry standards for filtering out bot traffic and duplicate downloads.
Groups listeners by their first download date to track long-term audience churn and loyalty.
A lightweight JS pixel that correlates website visits with podcast consumption patterns using IP and device fingerprinting.
Create an account and verify your podcast ownership via email or RSS validation.
Add the Chartable Track RSS prefix to your podcast hosting provider's settings to begin data ingestion.
Connect your Apple Podcasts Connect account to import historical reviews and chart data.
Connect Spotify for Podcasters to sync unique Spotify listener data.
Generate SmartLinks for your social media bios and marketing campaigns to track outbound attribution.
Configure SmartPromos to track listener conversion from other podcasts' ad slots.
Install the Chartable Web Pixel on your official website to track site visits from podcast listeners.
Define custom conversion events (e.g., newsletter signups) within the attribution dashboard.
Set up team permissions and automated weekly performance reports via email.
Integrate with Spotify Ad Analytics for unified enterprise-level reporting.
All Set
Ready to go
Verified feedback from other users.
"Highly praised for its SmartLink technology and industry-standard attribution, though some users find the Spotify-centric transition complex."
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