Overview
Cognitiv is a pioneering deep-learning advertising platform that allows marketers to engage customers with unparalleled precision, relevance, and scale. Positioned as 'the brain behind the brands,' Cognitiv shifts advertising away from static segments and traditional linear algorithms by utilizing advanced neural networks. Its proprietary Deep Learning Advertising Platform features specialized products including AudienceGPT, ContextGPT, Curation, and an in-house Deep Learning DSP. AudienceGPT allows brands to activate dynamic, real-time audiences across Web, CTV, Social, and Audio channels. ContextGPT utilizes generative AI to read and comprehend the full context and sentiment of web pages, ensuring highly relevant and brand-safe ad placements. For marketers who prefer their existing tech stacks, Cognitiv offers 'Curation,' enabling the application of its deep learning models via dynamic Private Marketplaces (PMPs) inside any preferred DSP. Additionally, Cognitiv’s Performance CTV uses a robust cross-device ID graph to accurately measure deterministic online actions generated from TV ad impressions, driving efficiency and optimizing full-funnel marketing strategies.