Dotdigital

Capture web behavior event via Dotdigital script.

Trigger a 3-step automation program starting 30 minutes after abandonment.

Use Winston AI to include dynamic 'Frequently Bought Together' recommendations in the email.

Fall back to SMS if the email is not opened within 4 hours.

Track conversion and stop the program automatically once purchase is detected.

Sync order data from Shopify/Magento.

Calculate RFM score immediately after purchase.

Send a personalized thank-you email with instructions on product care.

Incorporate a dynamic QR code for loyalty program registration.

Schedule a follow-up 30 days later for a refill or cross-sell based on the specific product category.

Sync leads from Salesforce CRM into Dotdigital.

Segment leads by industry and job title.

Execute a drip campaign delivering whitepapers and case studies.

Use lead scoring to notify sales reps when a lead reaches a high engagement threshold.

Automatically update lead status in Salesforce via bi-directional sync.

Segment users based on geolocation data (zip code).

Send a location-specific SMS invitation for an in-store event.

Include a unique, trackable barcode for an in-store discount.

Verify redemption through POS integration.

Send an automated survey after the visit to collect NPS data.

Connect internal application to Dotdigital SMTP/API.

Create high-priority templates for system alerts.

Send real-time order status updates to users.

Monitor deliverability logs for any bounce issues.

Use sub-account isolation to ensure transactional mail is not affected by marketing reputation.