The world's leading AI-powered conversational buyer engagement platform for B2B revenue teams.
Drift, now a Salesloft company, represents the pinnacle of Conversational AI for B2B revenue acceleration. In 2026, the platform has transitioned from a rules-based chatbot to a fully autonomous 'Site Concierge' architecture. It leverages Retrieval-Augmented Generation (RAG) and proprietary LLMs fine-tuned on B2B sales transcripts to engage website visitors in human-like dialogue. The system excels at identity resolution, utilizing 'Drift Intel' to deanonymize corporate traffic and cross-reference it with CRM data from Salesforce or HubSpot in milliseconds. Its technical stack is built for enterprise scale, featuring a low-latency JavaScript runtime and a robust API ecosystem that allows for deep personalization of the buyer journey. Positioned as a core component of the Revenue Orchestration category, Drift integrates seamlessly with Salesloft's Rhythm AI to provide sellers with real-time intent signals, ensuring that high-value prospects are never left waiting. The platform's 2026 roadmap focuses heavily on 'Autonomous Playbooks' where the AI self-optimizes conversation flows based on historical conversion data, effectively acting as an 24/7 automated SDR team.
Drift, now a Salesloft company, represents the pinnacle of Conversational AI for B2B revenue acceleration.
Explore all tools that specialize in automate meeting scheduling. This domain focus ensures Drift (by Salesloft) delivers optimized results for this specific requirement.
Explore all tools that specialize in abm engagement. This domain focus ensures Drift (by Salesloft) delivers optimized results for this specific requirement.
A GPT-4 powered autonomous agent that uses RAG to answer complex product questions directly from your documentation.
Proprietary IP-to-Company mapping that identifies anonymous visitors from a database of 100M+ businesses.
Intercepts traditional static form submissions and instantly transitions qualified leads into a live chat or meeting booking flow.
Analyzes conversation sentiment and intent signals to prioritize leads for sales reps in real-time.
Complex routing engine that accounts for Salesforce Ownership, Round Robin, and Territory mapping.
Dedicated, distraction-free URLs built around a specific chatbot interaction for high-intent ad traffic.
Native integration of personalized video within the chat interface to increase engagement.
Embed the Drift JavaScript snippet into the global header of your website.
Authenticate CRM connection (Salesforce, HubSpot, or Microsoft Dynamics).
Configure Drift Intel by mapping IP-to-company data fields.
Index your company Knowledge Base and PDF collaterals for AI Site Concierge training.
Define 'Target Accounts' lists by syncing ABM segments from your marketing automation platform.
Build AI-powered 'Playbooks' using the visual flow designer or AI-suggested templates.
Connect Sales and CS calendars (GCal/Outlook) for round-robin meeting routing.
Set up 'Drift Notifier' for mobile and desktop alerts on high-intent visitor arrival.
Configure custom event tracking to trigger playbooks based on scroll depth or button clicks.
Launch A/B testing on initial playbooks to establish a performance baseline.
All Set
Ready to go
Verified feedback from other users.
"Users praise Drift for its robust enterprise integrations and ABM features, though some find the UI for building complex playbooks to be steep in learning curve."
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