Benchmark Email
AI-powered email marketing designed for simple, fast, and high-conversion growth.
Updated 14d ago
Has API
PricingFreemium
Free to $13/yr
Automated Email Sequencing
AI Copy Generation
Landing Page Creation
Emma (by Marigold)
4.5
Paid Users praise the platform's balance of professional features and ease of use, particularly for multi-location teams. Some find the pricing steep compared to entry-level tools.
Personalized email marketing and automation designed for scale and brand consistency.
BusinessPaid pricingAPI availableUpdated 2026-03-17
Best fits
Dynamic Content PersonalizationMulti-location Brand Management
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About Emma (by Marigold)
Emma, now part of the Marigold relationship marketing suite, has evolved into a sophisticated 2026-ready engagement platform. It distinguishes itself through a multi-tier account structure (Emma HQ) that allows centralized brand management while empowering local branches or franchises to execute personalized campaigns. Technically, the platform leverages a robust API-first architecture, allowing seamless integration with CRM systems like Salesforce and Microsoft Dynamics. Its 2026 roadmap focuses heavily on 'Predictive Personalization,' utilizing machine learning to determine optimal send times and content variations based on historical user interaction data. Unlike basic ESPs, Emma provides an advanced automation builder that supports complex branch logic, conditional triggers, and cross-channel orchestration including SMS. The platform is positioned in the mid-to-enterprise market, catering specifically to sectors like Higher Education, Non-profits, and Franchise-based retail where data silos are a common challenge. Its infrastructure ensures high deliverability through proactive IP reputation management and rigorous compliance tools, making it a staple for organizations requiring high-volume, high-integrity communication channels.
Core Capabilities
Emma, now part of the Marigold relationship marketing suite, has evolved into a sophisticated 2026-ready engagement platform.
