Google Ads Bid Strategies
Optimize your Google Ads campaigns by choosing the right bidding strategy tailored to your advertising goals.
Updated 15d ago
Has API
PricingFree
Free
Automated Bidding
Manual Bidding
Conversion Optimization
Google Ads Target ROAS
4.0
Free Generally positive reviews, highlighting the effectiveness of AI-powered bidding, but noting the need for accurate conversion data.
AI-powered bidding strategy in Google Ads that predicts conversion value and maximizes return on ad spend.
Free pricingAPI availableUpdated 2026-03-17
Best fits
Automated BiddingConversion Value Optimization
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About Google Ads Target ROAS
Google Ads Target ROAS (Return on Ad Spend) is a Smart Bidding strategy that leverages Google's AI to predict the value of potential conversions each time a user searches for advertised products or services. The system adjusts bids in real-time to maximize conversion value while aiming to achieve a target ROAS specified by the advertiser. The AI considers various signals like device, browser, location, and time of day, as well as remarketing lists to tailor bids for each auction. It requires setting conversion values and a sufficient conversion history. Target ROAS can be implemented as a standard strategy for single campaigns or as a portfolio strategy across multiple campaigns, optimizing bids at auction-time to balance ROAS with spend.
Core Capabilities
Google Ads Target ROAS (Return on Ad Spend) is a Smart Bidding strategy that leverages Google's AI to predict the value of potential conversions each time a user searches for advertised products or services.
Main Tasks
Automated Bidding
Explore all tools that specialize in automated bidding. This domain focus ensures Google Ads Target ROAS delivers optimized results for this specific requirement.
