The cross-channel platform for building unified customer experiences at scale.
Iterable is a high-performance customer communication platform engineered for large-scale, cross-channel engagement. Its technical architecture is built on a flexible, schemaless data model that allows for real-time ingestion of massive user datasets via APIs and webhooks. By 2026, Iterable has solidified its market position by deeply integrating 'Iterable AI' (formerly Brand Intelligence), which leverages predictive modeling to determine the optimal channel, time, and frequency for messaging. Unlike legacy ESPs, Iterable functions as a data-centric hub that unifies email, SMS, push notifications, in-app messaging, and webhooks into a single visual workflow. Its 'Catalog' feature enables marketers to store and query relational metadata—such as product inventories or store locations—without requiring a separate database, allowing for hyper-dynamic content injection at the point of send. As an enterprise-grade solution, it prioritizes high throughput and low latency, making it the preferred choice for digital-native brands requiring sophisticated lifecycle orchestration and real-time experimentation across complex global audiences.
Iterable is a high-performance customer communication platform engineered for large-scale, cross-channel engagement.
Explore all tools that specialize in orchestrate customer journeys. This domain focus ensures Iterable delivers optimized results for this specific requirement.
Explore all tools that specialize in automate marketing campaigns. This domain focus ensures Iterable delivers optimized results for this specific requirement.
Explore all tools that specialize in manage customer data. This domain focus ensures Iterable delivers optimized results for this specific requirement.
Explore all tools that specialize in predictive segmentation. This domain focus ensures Iterable delivers optimized results for this specific requirement.
Uses machine learning to predict user behavior (e.g., likelihood to churn or purchase) based on historical interaction data.
A built-in relational database that stores non-user data (e.g., product lists, flight schedules) accessible via Handlebars logic in messages.
A drag-and-drop orchestration interface for building complex logic branches and cross-channel sequences.
Capability to trigger any external API endpoint as a step within a customer journey.
Isolated environments for testing API calls, templates, and journeys without affecting production data.
Delivers rich HTML content directly to mobile apps without requiring a new app store submission.
Native A/B and multivariate testing capabilities for subject lines, content, and delivery times.
Provision your Iterable project and generate API keys for production and staging environments.
Configure your data schema by defining custom user attributes and event tracking requirements.
Integrate the Iterable SDK (iOS, Android, or React Native) to capture mobile app events and push tokens.
Set up DNS records (SPF, DKIM, DMARC) for email deliverability and link branding.
Connect data sources such as Segment, mParticle, or directly link a Snowflake/BigQuery warehouse.
Import your 'Catalog' data to enable dynamic product or content recommendations within templates.
Create 'Static' and 'Dynamic' lists to begin audience segmentation testing.
Build your first cross-channel workflow in the Visual Journey Builder using real-time triggers.
Implement 'System Webhooks' to sync engagement data (clicks, bounces) back to internal BI tools.
Conduct A/B/n testing on messaging variants to establish a performance baseline.
All Set
Ready to go
Verified feedback from other users.
"Highly praised for its flexibility and user-friendly journey builder, though some users find the initial technical setup and data mapping complex."
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