Overview
Lob is a direct mail automation platform providing APIs and a print delivery network to streamline and scale direct mail campaigns. It offers tools for address verification, mail creation, printing, and delivery. The platform's Postal IQ routing intelligence selects the most efficient USPS entry points, reducing transit time and postage costs. Key use cases include automated personalized mail campaigns triggered from CRM or marketing automation systems, compliance mailings with audit trails, and personalized customer outreach. Lob's architecture includes a nationwide Print Delivery Network that produces mail near its final destination, ensuring consistent quality and faster delivery. The API integrates with tools like Braze, Iterable, and Figma for seamless online and offline customer experiences.