Morph

Connect to CRM, e-commerce platform, and marketing automation system.

Cleanse and standardize customer data, including addresses, phone numbers, and email addresses.

Merge customer records into a single, unified view.

Segment customers based on demographics, purchase history, and engagement.

Export customer segments to marketing automation system for targeted campaigns.

Connect to bank accounts, accounting software, and payment gateways.

Extract transaction data from each source.

Transform and standardize transaction data.

Match transactions across sources based on date, amount, and description.

Generate reconciliation reports highlighting discrepancies and exceptions.

Connect to supplier databases, inventory management systems, and transportation providers.

Extract data on inventory levels, lead times, and shipping costs.

Transform and aggregate supply chain data.

Identify bottlenecks and inefficiencies.

Optimize inventory levels, routing, and delivery schedules.

Connect to transaction databases and customer profiles.

Extract transaction data, including amount, location, and time.

Apply machine learning models to identify suspicious transactions.

Flag potentially fraudulent transactions for further investigation.

Alert relevant stakeholders to potential fraud incidents.