Muck Rack

Set up 'Spike Alerts' for the brand name.

Use the Media Monitoring dashboard to identify the epicenter of the negative coverage.

Filter the database for journalists currently tweeting about the event.

Draft a rebuttal or clarification using PressPal AI.

Dispatch a targeted statement to the most influential voices currently reporting on the story.

Search the database for journalists who have written about similar technologies in the last 90 days.

Export the list to a 'Product Launch' media list.

Review the JRM history to see if the brand has an existing relationship with them.

Personalize the pitch based on their most recent article.

Track email open rates to identify which journalists are interested.

Monitor for 'Journalist Queries' related to executive topics.

Analyze the sentiment of past op-eds in the target publication.

Draft a pitch highlighting the executive's unique data or viewpoint.

Send the pitch through Muck Rack’s integrated email suite.

Report on the reach and impact once the piece is published.

Create a dedicated 'Competitor Monitor' for 3-5 key rivals.

Analyze the 'Who's Who' report to see which journalists favor the competitor.

Identify 'uncovered' regions or outlets where the competitor has no presence.

Build a media list of journalists who cover the competitor but not you.

Outreach with a 'alternative perspective' pitch.

Aggregate all media mentions from the previous quarter.

Overlay website traffic data using the Google Analytics integration.

Generate a PDF dashboard showing total reach, sentiment, and share of voice.

Highlight the top 5 'Quality Placements'.

Present the data-backed correlation between PR activity and lead generation.

Search specifically for 'Commerce Editor' or 'Gift Guide' as a keyword.

Filter by journalists at major consumer outlets (e.g., Wirecutter, NYT).

Check if they have previously published affiliate links.

Send a pitch with product samples and affiliate program details.

Monitor for the subsequent article publication.

Create a master 'Agency Account'.

Log all notes on journalist profiles regarding preferences or 'Do Not Contact' status.

Use the 'Shared Lists' feature to collaborate on cross-client outreach.

Review activity logs to ensure no duplicate pitches are sent.

Sync with Slack to keep everyone updated on recent wins.