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Retail media optimization software to drive remarkable ad performance and incremental growth.

Perpetua is a retail media optimization platform designed to enhance advertising performance across marketplaces like Amazon and Walmart. It uses advanced automation and machine learning algorithms to optimize ad campaigns based on specified business objectives, such as growth, profitability, brand defense, and awareness. The platform's ad engine executes tactical strategies, offering customizable, smart recommendations and conversion-based bidding algorithms. Perpetua provides transparency into the impact of ad spend, allowing users to measure incrementality and drive profitable market share growth. It offers reporting capabilities that give a comprehensive view of business and product performance across different categories. Key features include automated campaign creation, ACoS (Advertising Cost of Sales) management, budget optimization, and keyword management.
Perpetua is a retail media optimization platform designed to enhance advertising performance across marketplaces like Amazon and Walmart.
Explore all tools that specialize in optimize ad spend. This domain focus ensures Perpetua delivers optimized results for this specific requirement.
Explore all tools that specialize in automate ad campaigns. This domain focus ensures Perpetua delivers optimized results for this specific requirement.
Explore all tools that specialize in analyze market trends. This domain focus ensures Perpetua delivers optimized results for this specific requirement.
Explore all tools that specialize in campaign automation. This domain focus ensures Perpetua delivers optimized results for this specific requirement.
Uses machine learning to adjust bids in real-time based on conversion data and market dynamics, optimizing ad spend efficiency.
Allows users to map and measure the true incremental impact of advertising performance, providing insights into ad effectiveness.
Provides smart recommendations based on context, adapting to changes in market trends and campaign performance.
Automates campaign creation, execution, and optimization based on strategic objectives, saving time and money.
Provides enterprise-level reporting across multiple channels and marketplaces, offering a unified view of business performance.
Book a demo with Perpetua's team.
Integrate Perpetua with your Amazon, Walmart, or other marketplace accounts.
Define your strategic objectives (growth, profitability, etc.).
Input your product data and sales information.
Set your target ACoS and daily budget for different campaign types.
Launch your automated campaigns and monitor performance through Perpetua's reporting dashboard.
Refine your strategies based on Perpetua's recommendations.
All Set
Ready to go
Verified feedback from other users.
"Customers praise Perpetua for its automation capabilities and ability to improve advertising ROI, though some mention the need for better customer support."
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