Podsights (Spotify Ad Analytics)

Install Podsights pixel on checkout confirmation page.

Apply tracking prefix to all 10 RSS feeds in the campaign.

Wait 14 days to collect baseline data.

Analyze the 'Cost Per Acquisition' (CPA) per show in the Podsights dashboard.

Reallocate budget from the 3 shows with highest CPA to the top 2 performers.

Enable 'Path to Conversion' report in Podsights.

Review the touchpoint sequence for converted users.

Identify users who heard a podcast ad but converted after a 'Direct' or 'Organic Search' visit.

Calculate the 'Assisted Conversion' value for the podcast channel.

Create a 'Brand Lift' study within the Spotify Ad Analytics dashboard.

Monitor the conversion frequency of the advertiser's specific audience segment.

Generate a co-branded report showing the lift in site visits during the flight period.

Present the data-backed ROI to the advertiser for renewal.

Integrate location data partner (e.g., PlaceIQ) with Podsights.

Map podcast listeners to anonymized mobile GPS signals.

Measure the 'Store Visit Rate' from the exposed group vs. the control group.

Optimize creative based on which geographic regions show the highest lift.

Set the conversion event to 'Form Submission' on the landing page.

Use a 60-day attribution window to account for longer B2B sales cycles.

Track the specific episode themes that generate the highest quality leads.

Export the lead data to CRM for sales follow-up.

Connect multiple podcast network buys to a single Podsights dashboard.

Enable the frequency analysis tool.

Identify 'Over-saturated' households hearing the ad >5 times per week.

Adjust programmatic buying rules in the DSP to cap frequency at the household level.

Integrate the MMP (Mobile Measurement Partner) like AppsFlyer with Podsights.

Track the IP of the listener on the smart speaker via the household graph.

Match that IP to the device that triggered the 'App Install' event.

Attribute the install to the specific podcast episode.