Podkite
Actionable podcast intelligence and universal attribution for data-driven creators.
Updated 11d ago
Has API
PricingFreemium
Free to $29/yr
Global chart tracking
Marketing attribution modeling
Podcast SEO keyword monitoring
Podtrac
4.2
Free Highly regarded as the most trustworthy metric source in podcasting, though some users find the UI outdated.
The industry standard for IAB-certified podcast measurement and audience insights.
Free pricingAPI availableUpdated 2026-03-17
Best fits
IAB V2.1 certified download trackingUnique listener identification
0 views
0 saves
About Podtrac
Podtrac occupies a critical position in the 2026 podcasting ecosystem as the premier third-party measurement service. Its technical architecture relies on a server-side redirect prefix methodology, which allows it to intercept and analyze download requests in real-time before they reach the media hosting server. This enables Podtrac to provide IAB Tech Lab v2.1 certified metrics, ensuring that 'downloads' are filtered for bots and duplicate requests, providing a 'clean' data set for advertisers and publishers alike. While many hosting platforms provide internal analytics, Podtrac serves as an independent auditor, which is the gold standard for high-stakes ad buys. In the 2026 market, Podtrac has expanded its capabilities to include deeper demographic modeling and cross-platform attribution, allowing creators to track the journey from a podcast ad impression to a website conversion. Its monthly rankings remain the industry's most cited source for publisher and show performance, making it an essential tool for any podcast network seeking enterprise-level monetization or institutional investment. The platform's pivot toward AI-driven predictive modeling now helps publishers forecast audience growth based on historical trends and category benchmarks.
Core Capabilities
Podtrac occupies a critical position in the 2026 podcasting ecosystem as the premier third-party measurement service.