Overview
Snapchat AR Enterprise is a suite of tools and platforms designed to empower developers and creators in building and deploying augmented reality (AR) experiences. It includes Lens Studio for creating AR lenses, Camera Kit for integrating Snap AR into other apps, Lens Web Builder for creating branded AR experiences without coding, and My Lenses for managing and analyzing lenses. The platform also provides Lens Analytics for understanding user engagement. Target users include Lens Creators, Lens Developers, Lens Partners, brands, and agencies looking to leverage AR for entertainment, utility, shopping, education, and self-expression. Snapchat AR Enterprise enables the creation of Lenses for Snapchat, Spectacles, and other applications, fostering a growing community of AR creators and developers.
Common tasks