Automatically classifies mentions as positive, negative, or neutral using advanced NLP models, providing an overall sentiment score for brands, topics, or campaigns.
Detects and analyzes brand logos, products, and text within images and videos shared on social media, even when the brand is not explicitly mentioned in the text.
Monitors conversations 24/7 and triggers instant alerts via email or Slack when predefined thresholds (like a spike in negative mentions) are crossed.
Identifies key influencers and opinion leaders discussing relevant topics, analyzing their reach, engagement, and sentiment impact.
Allows side-by-side comparison of your brand's social metrics (share of voice, sentiment, engagement) against multiple competitors in customizable dashboards.
Uses AI to automatically group mentions into thematic clusters, revealing emerging topics, trending hashtags, and consumer concerns without manual tagging.
PR and communications teams use YouScan to monitor all online mentions of their brand in real-time. By tracking sentiment trends and setting up alerts for negative spikes, they can quickly identify and address potential PR crises, manage customer complaints publicly, and measure the impact of their communication efforts. This proactive approach helps protect brand equity and maintain public trust.
Marketing managers deploy the tool to track the performance of specific campaigns across social channels. They measure reach, engagement, sentiment, and share of voice generated by campaign hashtags and keywords. This data helps them optimize live campaigns, allocate budget effectively, and demonstrate ROI to stakeholders with detailed, automated post-campaign reports.
Product teams analyze unsolicited consumer conversations about their products and those of competitors. By clustering feedback from reviews, forums, and social posts, they identify common pain points, desired features, and usage patterns. These insights directly inform product roadmaps, feature prioritization, and innovation strategies, ensuring development is driven by real market needs.
Strategy and business intelligence professionals set up monitoring for key competitors. They track competitors' campaign launches, product announcements, pricing feedback, and customer sentiment. This continuous intelligence gathering reveals competitors' strengths and weaknesses, market opportunities, and potential threats, supporting strategic planning and tactical decision-making.
Influencer marketing agencies use YouScan to discover relevant influencers within specific niches by analyzing conversation networks and authority scores. They then monitor campaign hashtags and mentions to track influencer post performance, measure authentic engagement (beyond vanity metrics), and ensure sponsorship disclosure compliance, maximizing the effectiveness and accountability of influencer partnerships.
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