Automatically classifies online mentions as positive, negative, or neutral using natural language processing, and can detect nuanced emotions like joy, anger, or disappointment.
Monitors conversations from over 195 countries, covering all major social networks (Facebook, X, Instagram, etc.), news sites, blogs, forums, and review platforms.
Identifies key opinion leaders and influencers relevant to specific topics or industries, scoring them based on reach, resonance, and relevance metrics.
Provides side-by-side comparison of your brand's performance against competitors across metrics like share of voice, sentiment, campaign reach, and topic association.
Uses anomaly detection algorithms to identify unusual spikes in negative mentions or volume, triggering instant alerts to help teams manage potential PR crises.
Automatically clusters millions of conversations into emerging themes and topics using machine learning, highlighting what audiences are discussing without manual tagging.
Marketing and PR teams use Synthesio to monitor real-time brand mentions across the web, tracking sentiment trends and identifying potential PR crises. By setting up alerts for negative sentiment spikes, teams can quickly respond to customer complaints or misinformation. This continuous monitoring helps protect brand equity and measure the impact of reputation campaigns.
Product marketers deploy Synthesio to gauge public reaction to a new product launch or marketing campaign. They track volume of conversation, sentiment breakdown, key themes discussed, and influencer amplification. This data helps them understand what messaging resonates, identify unforeseen issues, and calculate campaign ROI based on earned media and social engagement.
Market researchers and strategists use the platform to perform competitive intelligence, comparing their brand's share of voice and sentiment against key rivals. They analyze competitors' campaign performance, customer pain points, and market positioning. These insights inform product development, pricing strategy, and go-to-market planning by revealing gaps and opportunities in the competitive landscape.
Customer experience and product teams analyze unsolicited feedback from social media and review sites to identify common complaints, feature requests, and usage patterns. By categorizing this feedback into themes, they prioritize product roadmaps and service improvements. This provides a direct line to the voice of the customer, complementing traditional survey data.
Influencer marketing managers utilize Synthesio's influencer identification tools to discover relevant creators based on topic expertise and audience engagement, not just follower count. They track campaign performance by monitoring mentions and sentiment driven by influencer partnerships. This data-driven approach helps optimize influencer selection and measure the true impact of collaborations.
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