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Data & Analytics
Tableau Public
Tableau Public logo
Data & Analytics

Tableau Public

Tableau Public is a free platform for creating, sharing, and discovering interactive data visualizations and dashboards. It serves as the community edition of Tableau's professional analytics software, designed for individuals who want to publish their data stories to the web without cost. Users can connect to various data sources, build sophisticated charts and interactive dashboards, and then publish them to their Tableau Public profile, where they become embeddable in blogs, websites, and social media. The platform is widely used by journalists, data enthusiasts, researchers, non-profits, and students to communicate insights publicly. It fosters a large community where users can explore millions of visualizations on diverse topics, from global health to sports analytics. While powerful, it requires that all published data be publicly accessible, making it unsuitable for private or sensitive business information. The tool is a gateway to Tableau's ecosystem, often encouraging users to upgrade to paid versions for private collaboration and enterprise features.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈2.5M visits/month (public web traffic estimate, Similarweb, March 2025)
Engagement
0🔥
0👁️
Categories
Data & Analytics
Business Intelligence

Key Features

Drag-and-Drop Visualization

An intuitive interface where users can create complex charts, maps, and dashboards by dragging data fields onto shelves for rows, columns, marks, and filters without writing code.

Public Hosting & Embedding

Provides free cloud hosting for published dashboards, generating a permanent URL and embeddable HTML code that can be integrated into any website or blog.

Interactive Dashboard Parameters

Allows creators to build custom interactive controls, such as drop-down menus, sliders, and search boxes, that let viewers dynamically filter and explore the data within a published visualization.

Data Storytelling with Pages

The 'Pages' shelf lets authors create a series of visual frames that can be stepped through like slides, animating changes in data over time or across categories to tell a narrative.

Viz of the Day & Community Gallery

The platform curates and features a 'Viz of the Day' on its homepage and maintains a massive, searchable public gallery of millions of visualizations created by users worldwide.

Live Connection to Web Data

Through Web Data Connectors, Tableau Public can connect to live data sources available via APIs or specific web pages, allowing visualizations to update when the underlying source data changes.

Pricing

Tableau Public

$0
  • ✓Free use of Tableau Public desktop authoring application.
  • ✓Free hosting for published visualizations on your public profile.
  • ✓Connectivity to flat files (Excel, CSV, JSON, etc.) and web data connectors.
  • ✓Unlimited publishing of workbooks (subject to storage limits per workbook).
  • ✓Public gallery showcasing your work and allowing you to explore others' visualizations.
  • ✓Embed codes for sharing visualizations on websites and blogs.
  • ✓All published data is required to be public and accessible to anyone on the internet.

Traffic & Awareness

Monthly Visits
≈2.5M visits/month (public web traffic estimate, Similarweb, March 2025)
Global Rank
##4,821 global rank by traffic, Similarweb estimate (March 2025)
Bounce Rate
≈45% (Similarweb estimate, March 2025)
Avg. Duration
≈00:05:20 per visit, Similarweb estimate (March 2025)

Use Cases

1

Data Journalism & Storytelling

Journalists and news organizations use Tableau Public to create interactive graphics that accompany articles. They can embed visualizations that allow readers to filter data by location, demographic, or time period, exploring the story's data for themselves. This transforms passive reading into an engaging, investigative experience, increasing transparency and reader trust. Outlets like The Guardian and The New York Times have used such embeds to illustrate complex topics like election results, pandemic data, and economic trends.

2

Academic Research & Publication

Researchers, PhD students, and academics use the platform to publish supplementary interactive visualizations for papers, theses, or conference presentations. It provides a citable, persistent URL that peers can use to validate findings and explore the underlying data interactively. This moves beyond static charts in PDFs, supporting open science and reproducibility by making the data exploration process accessible to the broader academic community.

3

Non-Profit & Advocacy Reporting

Non-governmental organizations (NGOs) and advocacy groups leverage Tableau Public to visualize impact metrics, funding allocations, and research on social issues (e.g., poverty, climate change, health). They embed these dashboards on their websites to communicate their mission and results transparently to donors, stakeholders, and the public. The interactive nature helps tell compelling stories that drive awareness, support, and action based on data-driven evidence.

4

Portfolio Building for Aspiring Data Analysts

Individuals breaking into the data analytics field use Tableau Public as a free portfolio platform. They can work on personal projects or public datasets, publish their dashboards, and share the profile link with potential employers. This demonstrates practical skills in data manipulation, visualization design, and storytelling, providing tangible proof of competency that is more impactful than a resume listing software familiarity.

5

Educational Tool for Teaching Data Literacy

Instructors in high schools and universities use Tableau Public as a teaching tool for statistics, business, and social science courses. Students can download the free software, work with real-world datasets, and publish their projects. The public gallery also serves as a resource for students to see diverse examples of visualizations, understanding different chart types and narrative techniques used in practice.

How to Use

  1. Step 1: Visit https://public.tableau.com and sign up for a free account using an email address or social login. This creates your public profile where all your visualizations will be hosted.
  2. Step 2: Download and install the free Tableau Public desktop application (for Windows or Mac) from the website. This is the authoring tool where you will build your visualizations.
  3. Step 3: Launch Tableau Public and connect to your data source. Supported sources include Excel files, CSV files, text files, JSON files, and web data connectors. You import the data into the application.
  4. Step 4: Use the drag-and-drop interface to build worksheets and dashboards. Drag fields to rows and shelves, choose chart types, apply filters, and create calculated fields to shape your analysis.
  5. Step 5: Format and design your dashboard for clarity and impact. Add titles, annotations, and interactive elements like filters and parameters that viewers can use.
  6. Step 6: Save your workbook locally (.twbx file). Then, from within Tableau Public, sign in to your account and publish the workbook to the web. This uploads the visualization and its underlying data to your Tableau Public profile.
  7. Step 7: After publishing, you will receive a unique URL for your visualization. Use the embed code provided to share it on a blog, website, or social media. You can also explore and favorite visualizations from other users on the platform.
  8. Step 8: To update a published visualization, open the local workbook in Tableau Public, make changes, and re-publish. You can manage your published workbooks from your online profile.

Reviews & Ratings

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At a Glance

Pricing Model
Paid
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