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Workflow & Automation
Thinkific AI
Thinkific AI logo
Workflow & Automation

Thinkific AI

Thinkific AI is an integrated suite of artificial intelligence tools built into the Thinkific platform, designed to assist creators, entrepreneurs, and businesses in building, marketing, and scaling their online course businesses. It leverages generative AI to automate and enhance various aspects of the course creation and management workflow. The tool helps users overcome common barriers like content creation, marketing copywriting, and student engagement by providing intelligent suggestions and automated content generation. It is positioned as a co-pilot for course creators, aiming to reduce the time and effort required to launch a professional online learning presence. Users can generate course outlines, lesson content, email sequences, and website copy directly within the Thinkific dashboard. The AI is trained on successful course data and marketing best practices, offering tailored recommendations to improve completion rates and sales. It is primarily used by individual educators, coaches, small businesses, and enterprise training teams looking to efficiently produce high-quality educational content and streamline their operational processes.

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📊 At a Glance

Pricing
Freemium
Reviews
No reviews
Traffic
≈2.5M visits/month (public web traffic estimate for thinkific.com, Similarweb, March 2025)
Engagement
0🔥
0👁️
Categories
Workflow & Automation
Low-Code Platforms

Key Features

AI Course Outline Generator

Generates a complete, structured course curriculum based on a user-provided topic, target audience, and learning objectives. It produces module titles, lesson sequences, and learning outcomes.

AI Lesson Content Generator

Expands on a lesson title or concept to create draft lesson content, including explanatory text, key takeaways, discussion prompts, and activity ideas.

AI Website & Sales Copy Generator

Creates compelling marketing copy for course landing pages, sales emails, and promotional announcements based on the course details and target audience.

AI Email Sequence Generator

Automatically drafts a series of onboarding, engagement, and promotional emails for students, which can be plugged directly into Thinkific's email automation system.

AI Quiz & Assessment Generator

Suggests quiz questions and answers based on lesson content to help creators quickly build knowledge checks and assessments for their students.

AI-Powered Brand Voice Adaptation

Allows users to provide samples of their writing style, enabling the AI to generate future content that better matches their unique tone and brand voice.

Pricing

Free

$0
  • ✓Basic course creation and hosting
  • ✓No access to Thinkific AI features

Start

$49/month (billed monthly) or $39/month (billed annually)
  • ✓Access to core AI features like Course Outline Generator and Lesson Content Generator
  • ✓1 admin user seat
  • ✓Basic integrations
  • ✓Standard support

Grow

$99/month (billed monthly) or $79/month (billed annually)
  • ✓All Start plan AI features
  • ✓Enhanced AI tools like Website Copy and Email Sequence generators
  • ✓5 admin user seats
  • ✓Advanced integrations (e.g., Zapier)
  • ✓Priority support

Scale

$199/month (billed monthly) or $159/month (billed annually)
  • ✓All Grow plan AI features
  • ✓Full suite of AI tools for content and marketing
  • ✓15 admin user seats
  • ✓Advanced customization and API access
  • ✓Growth consulting package

Enterprise & Plus

custom
  • ✓Custom AI feature implementation and usage limits
  • ✓Unlimited admin seats
  • ✓Single Sign-On (SSO), API, custom integrations
  • ✓Dedicated customer success manager, SLA, white-glove onboarding
  • ✓Enhanced security, compliance, and data controls

Traffic & Awareness

Monthly Visits
≈2.5M visits/month (public web traffic estimate for thinkific.com, Similarweb, March 2025)
Global Rank
##4,821 global rank by traffic, Similarweb estimate
Bounce Rate
≈42.5% (Similarweb estimate, March 2025)
Avg. Duration
≈00:05:15 per visit, Similarweb estimate, March 2025

Use Cases

1

Solo Educator Launching a First Course

An independent expert or coach uses Thinkific AI to overcome the blank page problem. They input their topic, and the AI generates a full course outline and lesson drafts. This provides a solid foundation they can then personalize, allowing them to launch a professional course in weeks instead of months, focusing their effort on refining content rather than structure.

2

Small Business Creating Employee Training

A small business owner needs to train new hires on company procedures. They use Thinkific AI to quickly generate a structured training program outline and populate it with lesson content based on their internal documents. The AI helps create consistent, clear instructional material and even suggests quiz questions to ensure knowledge retention, streamlining internal education.

3

Marketing Agency Scaling Client Course Production

A digital agency that builds online courses for multiple clients uses Thinkific AI to accelerate content creation. For each client project, they use the AI tools to generate initial drafts of course outlines, lesson text, and high-converting sales page copy. This allows them to handle more clients simultaneously, improve project turnaround time, and maintain quality with efficient editing rounds.

4

University Professor Flipping the Classroom

A professor adopting a blended learning model uses Thinkific AI to develop supplementary online modules. They provide lecture topics, and the AI suggests interactive lesson structures, discussion questions, and self-assessment quizzes. This enriches the online component of their course, freeing up in-class time for deeper discussion and application.

5

Content Creator Monetizing Expertise

A blogger or YouTuber with an established audience wants to monetize their knowledge through a premium course. They use Thinkific AI to transform their existing articles or video scripts into a coherent course curriculum. The AI helps structure the scattered content, fill knowledge gaps with new lesson drafts, and generate marketing emails to promote the course to their existing followers.

How to Use

  1. Step 1: Sign up for a Thinkific account or log into your existing Thinkific site dashboard. AI features are available within specific paid plans.
  2. Step 2: Navigate to the course creation section and select the option to create a new course or edit an existing one to access AI-powered tools.
  3. Step 3: Use the AI Course Outline Generator by providing a topic, target audience, and learning objectives; the AI will generate a structured course curriculum.
  4. Step 4: For each lesson, use the AI Lesson Content Generator to expand on lesson titles, creating draft text, key points, and learning activities.
  5. Step 5: Utilize the AI Website & Email Copy tools to generate marketing copy for your course sales page, email campaigns, and promotional materials.
  6. Step 6: Review, edit, and refine all AI-generated content directly within the Thinkific editor to ensure it matches your voice and accuracy standards.
  7. Step 7: Publish your course and use AI-suggested engagement prompts or quiz questions to interact with students throughout their learning journey.
  8. Step 8: Integrate the AI-generated marketing assets into your Thinkific site and email automation sequences to launch and promote your course.

Reviews & Ratings

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At a Glance

Pricing Model
Freemium
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