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Finance & Accounting
Tide
Tide logo
Finance & Accounting

Tide

Tide is a comprehensive financial platform designed primarily for small businesses, freelancers, and sole traders in the United Kingdom. It combines business banking services with integrated accounting and administrative tools to streamline financial management. The platform offers UK business current accounts with sort codes and account numbers, alongside features for invoicing, expense tracking, and tax estimation. While not exclusively an "AI tool" in the narrow sense, Tide leverages automation and smart technology to categorize transactions, provide financial insights, and reduce manual data entry. Its positioning is as an all-in-one solution to help small business owners save time on admin, stay compliant, and understand their cash flow. The service is mobile-first, with a strong app experience, and aims to replace the need for separate banking, accounting, and invoicing software for micro-businesses and startups.

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๐Ÿ“Š At a Glance

Pricing
Freemium
Reviews
No reviews
Traffic
โ‰ˆ1.5M visits/month (public web traffic estimate, Similarweb, March 2025)
Engagement
0๐Ÿ”ฅ
0๐Ÿ‘๏ธ
Categories
Finance & Accounting
Finance & Accounting

Key Features

Business Current Account

Provides a fully functional UK business bank account with a sort code and account number, accessible via a mobile app and web dashboard. Includes a contactless Mastercard debit card for business spending.

Automated Expense Management

Users can photograph receipts using the mobile app. Tide extracts key data (date, amount, vendor) and automatically logs and categorizes the expense, linking it to corresponding card transactions.

Integrated Invoicing

Allows creation, sending, and tracking of professional invoices directly within the Tide platform. Clients can pay via bank transfer, and invoices are matched to incoming payments.

Tax Estimation Tool

Analyzes categorized income and expenses to provide a real-time, rolling estimate of potential Corporation Tax or Self-Assessment tax liabilities.

Multi-user Accounts

Enables business owners to add team members to their Tide account with customizable permission levels, allowing for delegated expense submission, card management, or read-only access.

Pricing

Free Business Account

ยฃ0
  • โœ“UK business current account with account number & sort code
  • โœ“Free UK bank transfers (Faster Payments)
  • โœ“Contactless Mastercardยฎ debit card
  • โœ“Mobile app for account management
  • โœ“Basic invoicing tools
  • โœ“Expense tracking with photo receipts
  • โœ“Automatic transaction categorization
  • โœ“20p fee for UK ATM withdrawals
  • โœ“20p fee for card payments in the UK

Tide Plus

ยฃ9.99 + VAT per month
  • โœ“All Free account features
  • โœ“Free UK ATM withdrawals
  • โœ“Free UK card payments
  • โœ“Interest on balances (0.5% AER variable)
  • โœ“Dedicated phone support
  • โœ“Advanced invoicing features
  • โœ“Integration with Xero and FreeAgent accounting software

Tide Premium

ยฃ49.99 + VAT per month
  • โœ“All Tide Plus features
  • โœ“Free international transfers
  • โœ“Free international card payments
  • โœ“Free company formation service (worth ยฃ79.99)
  • โœ“Cashback on card spending (0.5% on purchases over ยฃ100)
  • โœ“Priority customer support
  • โœ“Up to 5 connected accounts for different business needs

Traffic & Awareness

Monthly Visits
โ‰ˆ1.5M visits/month (public web traffic estimate, Similarweb, March 2025)
Global Rank
##28,154 global rank by traffic, Similarweb estimate (March 2025)
Bounce Rate
โ‰ˆ45% (Similarweb estimate, March 2025)
Avg. Duration
โ‰ˆ00:04:10 per visit (Similarweb estimate, March 2025)

Use Cases

1

Freelancer Financial Management

A freelance graphic designer uses Tide as their primary business hub. They receive client payments into their Tide account, use the invoicing tool to bill for projects, and photograph all receipt-based expenses like software subscriptions and coffee meetings. The automated categorization helps them easily separate business and personal costs, and the tax estimation feature allows them to set aside money for their annual Self-Assessment bill, simplifying their sole trader accounting.

2

Small Retail or Trade Business Banking

The owner of a small landscaping company uses Tide for daily operations. They issue a Tide debit card to an employee for fuel and material purchases, with receipts logged via the app. Incoming customer payments are received directly, and supplier bills are paid via bank transfer. The clear transaction history and categorization make it easy to track job costs and profitability at a glance, replacing a traditional business bank account and a separate notebook for expenses.

3

Startup Founders Admin Simplification

Founders of an early-stage tech startup use Tide to manage initial finances before hiring a bookkeeper. They can form their company directly through a Premium plan feature. All early expenses (domain hosting, AWS costs, incorporation fees) are tracked on the Tide card. The organized financial data is easily exported or integrated with cloud accounting software like Xero when they scale, providing a clean audit trail from day one.

4

Side Hustle or Gig Economy Tracking

An individual driving for a delivery platform or selling crafts online uses Tide to keep their side income completely separate from personal finances. They can track all platform payouts as income and vehicle or material costs as expenses. The mobile-first design makes it easy to manage finances on the go, and the low-cost structure is ideal for a venture with smaller, irregular cash flow.

5

Small Business Team Expense Control

A small marketing agency with a few employees adopts Tide's multi-user features. The manager issues cards with spending limits for team members to cover client lunches or travel. Employees submit receipts instantly via the app, and managers get real-time visibility into spending against budgets. This streamlines reimbursement processes and improves financial control without the need for complex expense report software.

How to Use

  1. Step 1: Visit the Tide website or download the mobile app, then sign up for an account by providing your business details, personal information, and undergoing identity verification, which is required for UK business banking regulations.
  2. Step 2: Once approved, you will gain access to your Tide business current account. You can order a connected business debit card and set up direct debits or standing orders.
  3. Step 3: Connect your Tide account to other business tools if needed, though many features are built-in. Start making and receiving payments; all transactions automatically appear in your Tide activity feed.
  4. Step 4: Use the core features: create and send professional invoices via the app, snap photos of receipts for automatic expense logging and categorization, and review categorized transactions for bookkeeping.
  5. Step 5: Utilize the financial insights and reports. Tide automatically categorizes spending, helps estimate tax liabilities, and can generate basic financial summaries to aid in cash flow management.
  6. Step 6: Integrate the workflow into your regular business operations. Reconcile transactions periodically, follow up on unpaid invoices using Tide's reminders, and use the data to inform business decisions.
  7. Step 7: For team use, explore Tide's multi-user account options to add team members with controlled access permissions for tasks like expense submission.
  8. Step 8: At tax time, use the organized transaction history and reports to simplify accounting work, potentially exporting data to an accountant or compatible accounting software.

Reviews & Ratings

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At a Glance

Pricing Model
Freemium
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