An AI tool that automatically tests multiple combinations of your uploaded creatives (videos, images, text) to identify the best-performing variations and allocates more budget to them.
A campaign type that uses AI to automatically manage budget allocation, bidding, and targeting across multiple ad groups to achieve a single performance goal, like conversions or lead volume.
A suite of tools within Ads Manager offering trending insights, a stock media library, and AI-assisted video creation tools to help produce engaging ad content quickly.
A unique ad format that allows brands to promote organic TikTok posts (their own or from creators) as ads, with the original post's engagement metrics (likes, comments) remaining visible.
Offers granular targeting options including demographics, interests, behaviors, device type, and custom audiences built from customer lists, website pixels, or app activity.
A piece of code placed on a website or app to track user actions (conversions, page views) for measurement, optimization, and building retargeting audiences.
An online retailer uses TikTok Ads with conversion objectives to promote products. They utilize Spark Ads to boost high-performing organic videos from influencers, implement the TikTok Pixel to track purchases, and use Automated Creative Optimization to test different product showcases. This drives direct sales, retargets website visitors, and builds a lookalike audience to find new customers with similar interests.
A gaming or lifestyle app company runs app install campaigns. They use engaging, vertical video creatives showcasing gameplay or app features, target users based on interests in similar apps, and optimize for cost-per-install (CPI). They leverage Playable Ads or Instant Page formats to give users a quick preview, leading to higher conversion rates and efficient user acquisition.
A restaurant, gym, or salon uses lead generation ads to collect contact information directly within TikTok. They create short, appealing videos of their service or venue, use a lead form CTA, and geo-target users within a specific city or radius. This builds a local customer database for promotions and bookings without users leaving the app.
A streaming service or publisher launches a TopView or Brand Takeover campaign for a new show or article series. These premium, non-skippable formats guarantee high visibility. They target broad audiences based on content interests to maximize reach and frequency, using brand lift studies within the platform to measure awareness impact.
A DTC brand focuses on building long-term community and brand affinity. They use a mix of Spark Ads to amplify user-generated content and hashtag challenges, combined with consideration campaigns for website traffic. This approach fosters authenticity, encourages community participation, and nurtures potential customers through the marketing funnel.
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10Web AI is part of a class of AI website and landing-page builders. Users describe their business or goal in natural language, and the tool generates site structure, copy, and initial design layouts automatically. From there, users can customize sections, branding, and integrations. The aim is to reduce the friction of starting a new site or campaign page, especially for small teams without dedicated design or development resources.
404 Error AI is an innovative tool that leverages artificial intelligence to detect, monitor, and resolve 404 errors on websites, enhancing user experience and SEO performance. It continuously scans for broken links, using machine learning algorithms to identify patterns and predict potential issues before they impact visitors. The tool offers real-time alerts, automated redirect suggestions, and detailed analytics to help website owners and developers maintain site integrity. With seamless integrations for popular content management systems like WordPress and Shopify, it simplifies error management without requiring technical expertise. By reducing bounce rates and improving crawlability for search engines, 404 Error AI aids in boosting engagement and conversions. Its customizable settings allow for tailored monitoring frequencies and notification channels, ensuring proactive maintenance. Ideal for businesses of all sizes, from personal blogs to large e-commerce platforms, this tool provides a comprehensive solution to keep websites error-free and optimized for performance. The AI-driven insights also help in understanding error trends and implementing preventive measures, making website upkeep more efficient and effective.
Addsearch is a robust site search and analytics platform designed to enhance internal search functionality on websites, providing fast, relevant, and customizable search results. It crawls and indexes site content in real-time, offering features like autocomplete, faceted search, typo tolerance, and synonyms to improve accuracy. The tool includes detailed analytics to track search queries, user behavior, and performance metrics, helping site owners optimize content and navigation. Suitable for businesses of all sizes, from small blogs to large enterprises, addsearch supports multiple languages and seamless integration with various platforms via code snippets or plugins. By improving search discoverability and user experience, it aims to increase engagement, reduce bounce rates, and drive conversions on websites.