Automatically tracks brand mentions across millions of online and offline sources including news sites, blogs, social media, and broadcast media using natural language processing.
Automatically classifies media coverage as positive, negative, or neutral using machine learning algorithms trained on PR-specific language patterns.
Compares your media coverage volume and quality against competitors across defined time periods and media categories.
Quantifies the business impact of PR activities by correlating media coverage with business outcomes like website traffic, lead generation, and sales.
Identifies key journalists, bloggers, and social media influencers who are most relevant to your industry and have the greatest impact on your target audience.
Generates customizable reports with visualizations, executive summaries, and detailed analytics that can be scheduled for automatic delivery to stakeholders.
PR teams use TrendKite to measure the impact of specific campaigns by tracking media pickup, sentiment shifts, and message penetration. After launching a product announcement or corporate initiative, they monitor coverage across target publications, analyze which messages are resonating, and calculate the advertising value equivalent of earned media. This helps optimize ongoing campaigns and demonstrate ROI to marketing leadership.
During a crisis situation, communications teams rely on TrendKite for real-time monitoring of media coverage and social conversation. The platform helps identify emerging issues before they escalate, track sentiment trends, and monitor competitor reactions. This enables rapid response planning and helps measure the effectiveness of crisis communications strategies as they unfold.
Marketing and strategy departments use TrendKite to monitor competitor activities, product launches, executive moves, and media perception. By analyzing competitors' share of voice, sentiment trends, and media strategy patterns, organizations can identify gaps in their own approach and anticipate market shifts before they happen.
Corporate communications teams track media coverage of company executives to build their thought leadership profiles and identify speaking opportunities. TrendKite helps measure the impact of executive media appearances, op-eds, and interviews, ensuring that leadership visibility aligns with corporate messaging and business objectives.
PR agencies use TrendKite to demonstrate value to clients through detailed, data-driven reports showing campaign results. The platform helps agencies prove their impact by correlating media coverage with client business objectives, making it easier to justify retainers and secure renewals based on measurable outcomes rather than subjective assessments.
Investor relations teams monitor financial media coverage, analyst reports, and social media sentiment to understand how the company is perceived by investors and financial markets. TrendKite helps identify potential issues affecting stock price, track competitor financial communications, and measure the impact of earnings announcements and other financial disclosures.
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