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Finance & Accounting
TrulySmall Accounting
TrulySmall Accounting logo
Finance & Accounting

TrulySmall Accounting

TrulySmall Accounting is an AI-powered accounting software designed specifically for small businesses, freelancers, and solopreneurs who need simple yet effective financial management without the complexity of traditional accounting systems. The tool automates key bookkeeping tasks like expense tracking, invoice creation, and bank reconciliation using artificial intelligence to categorize transactions and identify patterns. It focuses on providing a clean, intuitive interface that requires minimal accounting knowledge, making it accessible to business owners who want to manage their finances without hiring an accountant. The platform connects directly to bank accounts and credit cards to import transactions automatically, then uses machine learning to suggest appropriate categories and tax treatments. It generates real-time financial reports including profit and loss statements, balance sheets, and cash flow analyses, helping users understand their business performance at a glance. TrulySmall Accounting positions itself as an affordable alternative to more complex systems like QuickBooks or Xero, emphasizing ease of use and time savings through automation rather than comprehensive enterprise features.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈150K visits/month (public web traffic estimate, Q4 2024)
Engagement
0🔥
0👁️
Categories
Finance & Accounting
Finance & Accounting

Key Features

AI-Powered Transaction Categorization

Automatically categorizes bank transactions using machine learning algorithms that learn from user corrections over time. Suggests appropriate expense categories, tax treatments, and vendor classifications.

Smart Bank Reconciliation

Automatically matches imported bank transactions with recorded entries, highlighting discrepancies and suggesting potential matches. Provides one-click reconciliation for verified transactions.

Automated Invoice Management

Creates, sends, and tracks invoices with customizable templates. Includes automatic payment reminders, late fee calculations, and payment status tracking integrated with bank deposits.

Real-Time Financial Dashboard

Provides an interactive dashboard showing key metrics like cash flow, profit margins, outstanding invoices, and expense breakdowns updated in real-time as transactions occur.

Tax Preparation Assistant

Automatically flags tax-deductible expenses, calculates estimated tax liabilities, and generates reports formatted for common tax filing requirements and schedules.

Multi-User Collaboration

Allows business owners, team members, and accountants to collaborate on the same financial data with role-based permissions and audit trails of all changes.

Pricing

Starter

$15/month
  • ✓Basic income and expense tracking
  • ✓Bank connection for 1 account
  • ✓Simple invoicing
  • ✓Basic financial reports
  • ✓Email support
  • ✓Up to 50 transactions per month

Professional

$30/month
  • ✓Unlimited transactions
  • ✓Multiple bank connections
  • ✓Advanced invoicing with automation
  • ✓Comprehensive financial reports
  • ✓Tax preparation features
  • ✓Priority email and chat support
  • ✓Up to 2 additional users

Business

$50/month
  • ✓All Professional features
  • ✓Advanced analytics and forecasting
  • ✓Custom reporting
  • ✓Accountant collaboration tools
  • ✓API access for integrations
  • ✓Phone support
  • ✓Up to 5 additional users
  • ✓Advanced security features

Traffic & Awareness

Monthly Visits
≈150K visits/month (public web traffic estimate, Q4 2024)
Global Rank
##125,283 global rank by traffic, Similarweb estimate
Bounce Rate
≈42% (Similarweb estimate, Q4 2024)
Avg. Duration
≈00:05:15 per visit, Similarweb estimate, Q4 2024

Use Cases

1

Freelancer Financial Management

Freelancers and independent contractors use TrulySmall Accounting to track project income, separate business and personal expenses, and prepare for quarterly tax payments. The automated categorization helps identify deductible expenses like home office costs, software subscriptions, and business travel. Real-time profit tracking allows freelancers to adjust pricing and workload based on actual earnings versus expenses.

2

Small Retail Business Bookkeeping

Retail shop owners utilize the platform to manage daily sales deposits, inventory purchases, and overhead expenses. The bank reconciliation feature automatically matches point-of-sale system deposits with bank transactions, while inventory expense tracking helps monitor cost of goods sold. Cash flow forecasting helps seasonal businesses prepare for slower months and manage supplier payments.

3

Consulting Firm Client Billing

Consulting firms and professional service businesses use the invoicing system to create detailed client bills with hourly rates, project fees, and reimbursable expenses. Automated payment reminders reduce accounts receivable days, while project-based income tracking helps analyze profitability by client or service type. The system's reporting features help consultants understand which services generate the best margins.

4

Restaurant Expense Tracking

Restaurant owners employ TrulySmall Accounting to categorize food costs, labor expenses, and overhead while separating them from capital equipment purchases. The AI learns to recognize regular suppliers and typical expense patterns, flagging unusual purchases that might indicate waste or theft. Profit margin calculations help menu pricing decisions based on actual food cost percentages.

5

E-commerce Business Financials

Online sellers connect multiple payment processors (PayPal, Stripe, Shopify) to automatically import sales data and reconcile with bank deposits. The system handles sales tax calculations for different jurisdictions and tracks marketplace fees as business expenses. Inventory cost tracking integrated with sales data provides accurate gross margin calculations by product or category.

6

Nonprofit Organization Fund Accounting

Small nonprofits use the platform to track restricted versus unrestricted funds, program expenses, and donation income. Custom reporting helps prepare grant reports and annual filings, while donor contribution tracking ensures proper acknowledgment and tax documentation. The system's audit trail provides transparency for board review and compliance requirements.

How to Use

  1. Step 1: Sign up for an account on the TrulySmall Accounting website by providing basic business information, email address, and creating a password. You can start with a free trial that typically lasts 14-30 days without requiring credit card information.
  2. Step 2: Connect your business bank accounts and credit cards through secure bank-level connections (using services like Plaid or direct bank API integrations). The system will automatically import recent transactions and continue syncing daily.
  3. Step 3: Review and categorize imported transactions using the AI-powered suggestions. The system learns from your corrections to improve future categorization accuracy. Set up rules for recurring transactions to automate future categorization.
  4. Step 4: Create and send invoices to clients directly from the platform. Customize invoice templates with your branding, set up automatic payment reminders, and track which invoices are paid, overdue, or pending.
  5. Step 5: Reconcile accounts by matching bank transactions with your recorded entries. The system highlights discrepancies and suggests matches to streamline the reconciliation process.
  6. Step 6: Generate financial reports including profit and loss statements, balance sheets, and cash flow reports. Use these to monitor business health, prepare for taxes, and make informed financial decisions.
  7. Step 7: Set up tax preparation features by categorizing expenses according to tax-deductible classifications. The system can generate reports specifically formatted for tax filing requirements.
  8. Step 8: Invite team members or your accountant to collaborate on the books with controlled access permissions. Share specific reports or grant full access as needed for financial review and tax preparation.

Reviews & Ratings

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At a Glance

Pricing Model
Paid
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