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Data & Analytics
Trustpilot
Trustpilot logo
Data & Analytics

Trustpilot

Trustpilot is a global online review platform that connects businesses with consumers to build trust and transparency. It allows customers to share their genuine experiences and read reviews about companies, products, and services. For businesses, Trustpilot provides a suite of tools to collect, manage, and showcase customer feedback. This helps companies improve their reputation, increase conversion rates, and gain valuable insights into customer satisfaction. The platform operates on an open model where anyone can write a review, which are then moderated to maintain integrity. Businesses use Trustpilot to embed review widgets on their websites, respond to feedback, and analyze trends. It serves as a critical channel for social proof, influencing purchasing decisions across e-commerce, services, and various industries. The platform is designed to foster honest dialogue and help consumers make informed choices while enabling businesses to grow through credible customer advocacy.

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πŸ“Š At a Glance

Pricing
Freemium
Reviews
No reviews
Traffic
β‰ˆ 132.5M visits/month (public web traffic estimate, Similarweb, March 2025)
Engagement
0πŸ”₯
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Categories
Data & Analytics
Business Intelligence

Key Features

Open Review Platform

Trustpilot operates on an open model where any consumer can write a review about any business, even without an invitation, fostering a comprehensive and transparent feedback ecosystem.

Automated Review Invitations

Businesses can set up automated email or SMS campaigns to request reviews from customers after a purchase or interaction, streamlining the feedback collection process.

Review Display Widgets

Customizable widgets and badges that businesses can embed on their websites to showcase star ratings, review scores, and recent customer testimonials in real-time.

Review Management Dashboard

A centralized dashboard where businesses can monitor all incoming reviews, respond publicly or privately, and flag reviews for moderation if they violate guidelines.

Analytics and Insights

Provides detailed reports on review trends, sentiment analysis, response rates, and the impact of reviews on business metrics like traffic and sales.

API and Integrations

A robust API and pre-built integrations with major e-commerce platforms (Shopify, Magento, BigCommerce), email service providers, and CRM systems.

Pricing

Free

$0
  • βœ“Basic review collection via invitation links
  • βœ“Display of Trustpilot star rating and reviews on your site
  • βœ“Access to a public Trustpilot business profile page
  • βœ“Ability to respond to reviews
  • βœ“Moderate review volume limits

Premium

Contact sales
  • βœ“Higher review invitation limits and advanced automation
  • βœ“Priority review moderation and faster support
  • βœ“Advanced widgets and customization options
  • βœ“Integration with e-commerce platforms and APIs
  • βœ“Basic analytics and reporting dashboards

Enterprise

Custom
  • βœ“Unlimited review invitations and high-volume API access
  • βœ“Dedicated account manager and premium support
  • βœ“Single Sign-On (SSO) and advanced security features
  • βœ“Custom branding and white-label options
  • βœ“Advanced analytics, sentiment analysis, and data exports
  • βœ“Service Level Agreements (SLAs) and compliance support

Traffic & Awareness

Monthly Visits
β‰ˆ 132.5M visits/month (public web traffic estimate, Similarweb, March 2025)
Global Rank
## 284 global rank by traffic, Similarweb estimate
Bounce Rate
β‰ˆ 35.42% (Similarweb estimate, March 2025)
Avg. Duration
β‰ˆ 00:04:30 per visit (Similarweb estimate, March 2025)

Use Cases

1

E-commerce Store Social Proof

Online retailers integrate Trustpilot widgets on product and checkout pages to display real-time customer ratings and reviews. This provides tangible social proof to potential buyers, reducing purchase anxiety and cart abandonment. The increased trust directly translates to higher conversion rates and average order values, as shoppers rely on peer experiences.

2

Service Industry Reputation Management

Businesses in sectors like hospitality, finance, or home services use Trustpilot to proactively manage their online reputation. They solicit reviews after service completion and actively respond to feedback, both positive and negative. This demonstrates responsiveness and commitment to customer satisfaction, which is crucial for service-based businesses where trust is a primary decision factor.

3

Customer Experience (CX) Insight Generation

Large enterprises utilize Trustpilot's analytics to aggregate customer feedback across touchpoints. Teams analyze sentiment trends and recurring themes in reviews to identify pain points in the customer journey. These insights inform product development, customer service training, and strategic decisions, turning qualitative feedback into quantitative business intelligence.

4

Marketing Content and SEO Enhancement

Marketing teams leverage positive Trustpilot reviews as authentic user-generated content for campaigns, social media, and email newsletters. The rich snippet star ratings also appear in Google search results, improving click-through rates. This user-generated content is highly trusted and improves organic search visibility and brand credibility.

5

B2B Supplier Vetting and Verification

Procurement professionals and businesses use Trustpilot to research and vet potential suppliers, software vendors, or service partners. By reading unbiased reviews from other companies, they can assess reliability, customer support quality, and overall satisfaction before entering into contracts, mitigating risk in B2B relationships.

How to Use

  1. Step 1: Visit the Trustpilot Business website and sign up for an account by providing your business details, such as company name, website, and contact information.
  2. Step 2: Verify your business ownership through a provided verification method, such as adding a meta tag to your website or uploading documentation, to gain full access to the business dashboard.
  3. Step 3: Configure your review invitation settings. Set up automated email or SMS campaigns to request reviews from customers post-purchase or post-service, customizing the timing and messaging.
  4. Step 4: Integrate Trustpilot widgets and badges onto your website and product pages using provided code snippets to display your review scores and recent feedback live to site visitors.
  5. Step 5: Use the dashboard to monitor incoming reviews, respond publicly or privately to customer feedback, and flag any reviews that may violate Trustpilot's guidelines for moderation.
  6. Step 6: Generate and share review content on social media, email newsletters, and other marketing channels using built-in sharing tools to amplify positive social proof.
  7. Step 7: Utilize the analytics and reporting features to track key metrics like review volume, star rating trends, and response rates, gaining insights into customer sentiment over time.
  8. Step 8: For advanced needs, explore integrations with e-commerce platforms (like Shopify, Magento), CRM systems, or use the Trustpilot APIs to connect review data with other business tools.

Reviews & Ratings

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Alternatives

15Five logo

15Five

15Five operates in the people analytics and employee experience space, where platforms aggregate HR and feedback data to give organizations insight into their workforce. These tools typically support engagement surveys, performance or goal tracking, and dashboards that help leaders interpret trends. They are intended to augment HR and management decisions, not to replace professional judgment or context. For specific information about 15Five's metrics, integrations, and privacy safeguards, you should refer to the vendor resources published at https://www.15five.com.

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3D Generative Adversarial Network (3D-GAN) is a pioneering research project and framework for generating three-dimensional objects using Generative Adversarial Networks. Developed primarily in academia, it represents a significant advancement in unsupervised learning for 3D data synthesis. The tool learns to create volumetric 3D models from 2D image datasets, enabling the generation of novel, realistic 3D shapes such as furniture, vehicles, and basic structures without explicit 3D supervision. It is used by researchers, computer vision scientists, and developers exploring 3D content creation, synthetic data generation for robotics and autonomous systems, and advancements in geometric deep learning. The project demonstrates how adversarial training can be applied to 3D convolutional networks, producing high-quality voxel-based outputs. It serves as a foundational reference implementation for subsequent work in 3D generative AI, often cited in papers exploring 3D shape completion, single-view reconstruction, and neural scene representation. While not a commercial product with a polished UI, it provides code and models for the research community to build upon.

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At a Glance

Pricing Model
Freemium
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