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Data & Analytics
TurboTax
TurboTax logo
Data & Analytics

TurboTax

TurboTax is a comprehensive tax preparation software developed by Intuit that guides individuals and small businesses through the process of filing federal and state income tax returns in the United States. It uses an interactive, question-and-answer format powered by artificial intelligence and expert systems to simplify complex tax situations. The software automatically imports financial data from employers, banks, and investment firms, identifies potential deductions and credits, and ensures calculations are accurate. TurboTax serves millions of taxpayers annually, from those with simple W-2 income to self-employed individuals, investors, and small business owners. It handles various tax forms and schedules, provides audit support, and offers options for direct filing with the IRS and state agencies. The platform is available in online, desktop, and mobile versions, with different editions tailored to specific tax situations.

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📊 At a Glance

Pricing
Freemium
Reviews
No reviews
Traffic
≈40M visits/month (public web traffic estimate, Similarweb, Q4 2024)
Engagement
0🔥
0👁️
Categories
Data & Analytics
Data Analysis Tools

Key Features

Guided Interview with AI

TurboTax uses an interactive question-and-answer format where AI tailors questions based on previous answers and tax law. The system explains tax concepts in plain language and only shows relevant questions.

SmartLook and Live Expert Help

Users can get real-time help from CPAs, EAs, or tax attorneys through on-screen video chat, screen sharing, and messaging. Experts can even take over and complete the return.

Auto-Import of Financial Data

TurboTax automatically imports W-2s, 1099s, investment statements, and other tax documents from over 2 million employers and financial institutions using secure connections.

ItsDeductible and Expense Tracking

Year-round tools for tracking charitable donations, business expenses, and mileage. The ItsDeductible feature values donated items and maximizes charitable deductions.

Audit Support Guarantee

Includes free audit guidance from tax professionals and, in higher-tier plans, Audit Defense where experts represent users before the IRS.

Accuracy and Maximum Refund Guarantees

TurboTax guarantees 100% accurate calculations and promises to find every deduction and credit users qualify for, or pays any IRS penalties.

SmartCheck Technology

AI-powered review that scans completed returns for errors, missed deductions, and audit risks before filing, providing specific recommendations.

Pricing

TurboTax Free Edition

$0 federal, $0 state
  • ✓Simple tax returns only (Form 1040)
  • ✓Limited to W-2 income, Earned Income Tax Credit, Child Tax Credit
  • ✓Free federal and state filing
  • ✓Basic import of W-2s
  • ✓No access to live tax experts

TurboTax Deluxe

$59 federal, $49 per state (online)
  • ✓All Free Edition features
  • ✓Deductions for mortgage interest, property taxes, charitable donations
  • ✓Maximize deductions for medical expenses
  • ✓Access to tax experts via chat
  • ✓Investment income reporting (limited)

TurboTax Premier

$89 federal, $49 per state (online)
  • ✓All Deluxe features
  • ✓Investment income (stocks, bonds, ESPPs, rental property)
  • ✓Schedule D for capital gains/losses
  • ✓Schedule E for rental property income
  • ✓Deductions for stock options

TurboTax Self-Employed

$119 federal, $49 per state (online)
  • ✓All Premier features
  • ✓Schedule C for business income/expenses
  • ✓Industry-specific deductions
  • ✓Quarterly estimated tax calculations
  • ✓Year-round tax estimator
  • ✓QuickBooks Self-Employed integration

TurboTax Live

Starting at $89 federal, $49 per state (varies by edition)
  • ✓Full service option with CPA or EA review
  • ✓Live on-screen help from tax experts
  • ✓Final review before filing
  • ✓Audit support
  • ✓Available for all tax situations

Traffic & Awareness

Monthly Visits
≈40M visits/month (public web traffic estimate, Similarweb, Q4 2024)
Global Rank
##1,247 global rank by traffic (Similarweb estimate, Q4 2024)
Bounce Rate
≈42% (Similarweb estimate, Q4 2024)
Avg. Duration
≈00:07:15 per visit (Similarweb estimate, Q4 2024)

Use Cases

1

Simple W-2 Employee Tax Filing

Employees with straightforward income from one or more W-2 jobs use TurboTax Free or Deluxe editions. The software imports W-2s automatically, asks about basic deductions like student loan interest or educator expenses, and determines eligibility for credits like the Earned Income Tax Credit. This simplifies what many find intimidating, ensuring accuracy and maximizing refunds with minimal effort.

2

Self-Employed and Freelancer Taxes

Independent contractors, freelancers, and gig economy workers use TurboTax Self-Employed to handle Schedule C business income and expenses. The software helps track deductible expenses throughout the year, calculates quarterly estimated taxes, and identifies industry-specific deductions. This addresses the complexity of self-employment taxes that often intimidates solo entrepreneurs.

3

Investment and Rental Property Income

Investors and landlords use TurboTax Premier to report capital gains, dividends, interest, and rental income. The software handles complex forms like Schedule D for investments and Schedule E for rental properties, automatically importing data from brokerages. It helps navigate wash sale rules, depreciation, and passive activity losses that confuse many taxpayers.

4

Small Business Owner Tax Planning

Small business owners with more complex structures use TurboTax Business for partnerships, S-corps, and LLCs. The software guides them through business deductions, employee benefits, retirement plan contributions, and entity-specific tax considerations. This provides affordable professional-grade tax preparation without the cost of a full-service accountant.

5

Major Life Event Tax Implications

Individuals experiencing significant life changes like marriage, divorce, home purchase, childbirth, or retirement use TurboTax to navigate the tax implications. The software asks targeted questions about these events and applies relevant tax laws, ensuring users claim all available benefits like first-time homebuyer credits or education savings plan deductions.

6

Audit Preparation and Response

Taxpayers facing IRS audits or notices use TurboTax's audit support features. The software provides documentation from filed returns, helps prepare responses to IRS inquiries, and in higher tiers offers professional representation. This demystifies the audit process and provides expert guidance during stressful interactions with tax authorities.

How to Use

  1. Step 1: Create a TurboTax account on the website or mobile app, or purchase and install the desktop software. Choose the appropriate edition (Free, Deluxe, Premier, Self-Employed, or Live) based on your tax situation.
  2. Step 2: Start a new tax return and provide basic personal information (name, Social Security Number, filing status, dependents). TurboTax uses this to determine which forms and questions are relevant.
  3. Step 3: Import financial data automatically by connecting to employers (for W-2s), banks (for interest and dividends), investment brokers (for capital gains), and other financial institutions using secure login credentials.
  4. Step 4: Progress through TurboTax's guided interview. The AI-driven system asks plain-language questions about income, deductions, credits, and life events. As you answer, it fills out the appropriate tax forms in the background.
  5. Step 5: Review the completed return using the 'SmartCheck' feature, which uses AI to scan for errors, missed deductions, and audit risks. The software provides explanations and recommendations for optimization.
  6. Step 6: Choose how to file: e-file directly to the IRS and state agencies (fastest), or print and mail paper returns. Pay any applicable TurboTax fees and federal/state filing fees.
  7. Step 7: After filing, use TurboTax to track your refund status, access your return documents, and manage tax-related documents for the following year.

Reviews & Ratings

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At a Glance

Pricing Model
Freemium
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