Automatically generates multiple ad creative variations using AI, testing different combinations of headlines, images, and calls-to-action to optimize performance.
Targets users based on the conversations they're having and topics they're discussing in real-time on Twitter.
Tracks user actions on your website after clicking Twitter ads, measuring conversions, sign-ups, purchases, and other valuable actions.
Creates custom audience segments based on your own customer data, website visitors, app users, or engagement with your Twitter content.
Premium placement that features your brand at the top of Twitter's trending topics list for 24 hours in selected markets.
Sets up automatic campaign adjustments based on performance thresholds, such as pausing underperforming ads or increasing budgets for successful campaigns.
Companies launching new products use Twitter Ads to build buzz and awareness through promoted tweets and trends. By targeting users interested in related categories and leveraging conversation targeting around relevant topics, brands can reach potential early adopters. The real-time nature of Twitter allows them to capitalize on immediate interest and generate organic conversation through retweets and replies.
Online retailers use Twitter Ads to drive direct sales by promoting products to users who have shown purchase intent. Through website tag conversion tracking, they can retarget website visitors with specific products they viewed but didn't purchase. Dynamic product ads automatically show relevant items based on user behavior, while conversion-optimized bidding focuses budget on users most likely to complete purchases.
B2B marketers use Twitter Ads to generate qualified leads by promoting gated content like whitepapers, webinars, or free trials. They target decision-makers based on job titles, industries, and professional interests, using lead generation cards that allow users to submit contact information without leaving Twitter. The platform's professional user base and conversation targeting around industry topics make it effective for reaching business audiences.
Event organizers promote conferences, concerts, and sports events through Twitter Ads by targeting users interested in specific artists, teams, or topics. Countdown timers create urgency, while conversation targeting reaches users discussing related subjects. Promoted trends can dominate event-day conversations, and conversion tracking measures ticket sales directly attributed to Twitter campaigns.
Mobile app developers use Twitter Ads to drive installs by promoting their apps to users with relevant interests and behaviors. App install cards make downloading seamless with a single tap, while deep linking opens specific app sections post-install. Developers can target users of competing apps and create lookalike audiences from their best existing users to find high-value new customers.
Political campaigns use Twitter Ads to reach voters, share policy positions, and drive donations. They target users by location, interests, and political affiliations, using promoted trends to control conversation narratives. Real-time engagement allows campaigns to respond quickly to current events, while conversion tracking measures donation conversions and volunteer sign-ups from ad exposure.
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