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Workflow & Automation
Unbounce Smart Builder
Unbounce Smart Builder logo
Workflow & Automation

Unbounce Smart Builder

Unbounce Smart Builder is an AI-powered landing page and website creation platform designed primarily for marketers, small business owners, and agencies. It leverages generative AI to streamline the process of building high-converting web pages without requiring coding or deep design expertise. The tool addresses the common pain points of slow development cycles, high costs, and the need for technical skills by allowing users to generate complete, styled pages from simple text prompts. It is positioned as a next-generation evolution of Unbounce's classic drag-and-drop builder, integrating AI to accelerate ideation, content creation, and design. Users can describe their business, target audience, and desired page elements, and the AI produces a draft with copy, images, and a layout optimized for conversions. The platform is built on Unbounce's established infrastructure, which includes A/B testing, pop-ups, and integration with major marketing tools, making it a comprehensive solution for creating and optimizing digital marketing assets.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈1.2M visits/month (public web traffic estimate for unbounce.com, Similarweb, March 2025)
Engagement
0🔥
0👁️
Categories
Workflow & Automation
Low-Code Platforms

Key Features

AI-Prompted Page Generation

Users input a text description of their desired landing page, and the AI generates a complete, styled draft with layout, copy, and image placeholders in seconds.

Smart Copy AI

Integrated AI writing assistant that generates and refines page headlines, body copy, and call-to-action buttons based on the page's goal and target audience.

Conversion-Optimized Templates & AI Layouts

The AI draws from a library of templates and design principles proven to convert, automatically structuring page elements like forms, testimonials, and hero sections for maximum impact.

Integrated Drag-and-Drop Editor

After AI generation, users can fine-tune every element of the page using a visual, no-code editor to customize text, images, colors, and sections.

Smart Traffic

An AI-powered optimization feature that automatically directs individual visitors to the version of a page (A/B test) they are most likely to convert on, based on real-time behavior.

Seamless Integrations

Native connections to popular marketing, analytics, and CRM tools like Mailchimp, HubSpot, Google Analytics, Facebook Pixel, and Zapier for extended workflows.

Pricing

Launch

$99 per month
  • ✓Access to Smart Builder AI
  • ✓Up to 500 conversions
  • ✓1 user seat
  • ✓Unlimited landing pages
  • ✓1 published domain
  • ✓Standard support

Optimize

$145 per month
  • ✓Everything in Launch
  • ✓Up to 1,000 conversions
  • ✓3 user seats
  • ✓Up to 5 published domains
  • ✓A/B testing
  • ✓Pop-ups and sticky bars
  • ✓Dynamic text replacement

Accelerate

$240 per month
  • ✓Everything in Optimize
  • ✓Up to 2,500 conversions
  • ✓10 user seats
  • ✓Up to 10 published domains
  • ✓Priority support
  • ✓Smart Traffic (AI-powered traffic allocation)

Scale

Custom
  • ✓Custom conversion limits and user seats
  • ✓Multiple sub-accounts
  • ✓SSO/SAML
  • ✓Custom SLAs
  • ✓Dedicated customer success manager
  • ✓Enhanced security and compliance features

Traffic & Awareness

Monthly Visits
≈1.2M visits/month (public web traffic estimate for unbounce.com, Similarweb, March 2025)
Global Rank
##12,345 global rank by traffic, Similarweb estimate.
Bounce Rate
≈42% (Similarweb estimate, March 2025)
Avg. Duration
≈00:05:15 per visit (Similarweb estimate, March 2025)

Use Cases

1

Digital Marketing Agencies

Agencies use Smart Builder to rapidly prototype and produce client landing pages for campaigns. By inputting the client's brief, they can generate a professional first draft in minutes, significantly reducing turnaround time. This allows them to serve more clients, iterate faster based on feedback, and focus on strategy and optimization rather than manual build-out.

2

E-commerce Product Launches

E-commerce brands leverage the tool to create dedicated landing pages for new product launches or promotional campaigns. The AI helps craft compelling copy that highlights product benefits and urgency. The integrated editor allows for quick addition of buy buttons, trust badges, and customer testimonials, creating a focused page that drives sales directly from ads.

3

Lead Generation for B2B Services

B2B companies and consultants use Smart Builder to create landing pages for webinars, whitepaper downloads, or consultation requests. The AI-generated forms and value-proposition copy are designed to capture qualified leads. Integration with CRM systems ensures leads flow directly into sales pipelines for immediate follow-up.

4

Local Business Promotions

Local businesses like restaurants, gyms, or salons can create pages for special offers, event registrations, or new service announcements without hiring a web developer. They describe their offer and local appeal, and the AI builds a mobile-friendly page. They can then publish it quickly and drive local traffic via social media or Google Ads.

5

SaaS Free Trial Sign-ups

SaaS companies utilize the builder to create high-converting pages for free trial or demo sign-ups. The AI assists in structuring the page to clearly communicate features, benefits, and social proof. Smart Traffic can then be used to optimize different page variants, automatically improving the conversion rate for trial acquisition over time.

How to Use

  1. Step 1: Sign up for an Unbounce account and select the Smart Builder plan or start a free trial to access the AI tool.
  2. Step 2: From the dashboard, click 'Create a Page' and choose the 'Smart Builder' option to initiate the AI page creation process.
  3. Step 3: Enter a detailed text prompt describing the page you want to build, including your business type, value proposition, target audience, desired call-to-action, and any specific style preferences.
  4. Step 4: The AI generates a complete landing page draft in seconds, including layout, placeholder images, and AI-written copy. Review the initial output on the canvas.
  5. Step 5: Use the intuitive drag-and-drop editor to refine the AI-generated page. Edit text, replace images with your own or from the stock library, adjust colors, and modify sections.
  6. Step 6: Connect your domain or use a Unbounce subdomain. Configure essential page settings like SEO metadata, favicon, and custom fonts to match your brand.
  7. Step 7: Integrate with your marketing stack by connecting tools like Google Analytics, Facebook Pixel, and your email service provider (e.g., Mailchimp, HubSpot) via built-in integrations or custom HTML.
  8. Step 8: Publish the page with one click. After publishing, use Unbounce's built-in A/B testing tools to create variants and optimize the page for better conversion rates based on real user data.
  9. Step 9: Monitor page performance through the Unbounce analytics dashboard, tracking metrics like visits, conversions, and bounce rate to inform further iterations.

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At a Glance

Pricing Model
Paid
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