Tracks the performance and reach of specific hashtags and marketing campaigns across social networks in real-time, showing volume, engagement, and participant demographics.
Allows users to compare their social media performance against selected competitors, analyzing metrics like share of voice, engagement rates, and growth trends.
Uses natural language processing to analyze the sentiment (positive, negative, neutral) of social conversations and detect emerging trends related to tracked topics.
Enables the creation of detailed, branded reports (PDF, PowerPoint) that can be scheduled and automatically delivered to clients or internal stakeholders.
Identifies key influencers and top contributors within conversations around specific hashtags or topics, based on reach, engagement, and authority.
A marketing manager launches a new product campaign with a dedicated hashtag. They use Union Metrics to track the hashtag's usage, measure total impressions and engagements, and analyze the demographic breakdown of participants. This allows them to quantify the campaign's reach, understand which content resonated most, and report concrete ROI to leadership.
A social media agency managing multiple client accounts uses Union Metrics to automate reporting. They set up individual dashboards for each client, track key performance indicators, and generate white-label reports that are automatically emailed each month. This saves dozens of manual work hours and provides clients with consistent, professional, and data-backed updates.
A brand's PR team monitors mentions of the company name and key executives. Using sentiment analysis, they can quickly identify and address negative conversations before they escalate, while also tracking positive sentiment to gauge brand health over time. Alerts for sudden spikes in volume enable rapid response.
A business strategist benchmarks their company's social activity against three main competitors. They analyze share of voice, engagement rates on similar content, and audience growth trends. These insights inform their own content strategy, helping them identify gaps in the competitors' approaches and opportunities to differentiate.
An event organizer promotes a conference hashtag. During the event, they use Union Metrics in real-time to display a social wall, track attendee engagement, and identify the most influential speakers and attendees sharing content. Post-event, they analyze the total conversation to demonstrate success and gather testimonials for future marketing.
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