A comprehensive demand-side platform (DSP) and supply-side platform (SSP) ecosystem that enables automated ad buying and selling across digital channels, including display, video, and mobile.
Utilizes machine learning models to analyze user behavior and data signals, creating sophisticated audience segments for highly targeted advertising campaigns.
Automated tools that test and optimize ad creatives in real-time, adjusting elements like imagery, copy, and format to improve engagement and conversion rates.
A centralized reporting interface that provides cross-channel campaign insights, audience analytics, and performance metrics across the Verizon Media ecosystem.
AI-driven engines that personalize content feeds and recommendations for users on platforms like Yahoo News, Finance, and Sports to increase engagement.
Major consumer brands use Verizon Media to execute broad-reaching video and display campaigns across its premium publisher network, including Yahoo. Advertisers leverage its first-party data for precise demographic and interest-based targeting. The outcome is high-impact visibility in brand-safe environments with measurable engagement metrics.
E-commerce and direct-response advertisers utilize the programmatic DSP to drive conversions through optimized bidding and dynamic creative optimization. AI tools automatically allocate budget to top-performing audience segments and ad formats. This results in efficient cost-per-acquisition and scalable lead generation.
Digital publishers integrate with Verizon Media's ad exchange to monetize their website and app inventory. They gain access to a large pool of advertiser demand and header bidding technology to maximize yield. The platform provides analytics to understand which content drives the most valuable ad revenue.
Market research firms and advertisers use Verizon Media's analytics to understand audience trends and consumer behavior across its properties. They analyze aggregated, anonymized data to identify new market segments or validate campaign strategies. This informs product development and more effective messaging.
Media companies and content creators partner with Verizon Media to distribute articles, videos, and native advertising across its network, such as Yahoo's homepage or vertical sites. AI helps match content with relevant audiences to maximize reach and engagement. This extends the lifespan and impact of original content.
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