WeArisma's core AI algorithm assigns a monetary value to organic brand mentions and influencer content, quantifying the advertising equivalent worth of earned media.
Continuously scans millions of social posts across multiple platforms, using NLP to identify relevant brand mentions and automatically classify them as paid, earned, or owned media.
Analyzes and ranks influencers based on the actual business value they drive (via EMV), not just follower count, and allows comparison against competitors' influencer networks.
Evaluates the emotional tone (positive, negative, neutral) of conversations around a brand and detects emerging trends or topics within influencer content.
Provides customizable dashboards and automated report generation (PDF, PPT) that consolidate all influencer campaign data into a single view for stakeholder communication.
Marketing directors and VPs use WeArisma to translate influencer campaign results into the language of finance. By tracking Earned Media Value (EMV) and comparing it to campaign spend, they can generate concrete reports showing a positive return on investment. This data-driven approach helps secure future budgets and demonstrates the tangible business impact of influencer partnerships beyond vague metrics like 'brand awareness'.
Brand managers and influencer strategists use the platform to discover which individuals are already creating authentic, high-impact content about their brand organically. By analyzing EMV and sentiment, they can identify these true advocates and proactively build relationships, often leading to more effective and cost-efficient partnerships than pursuing celebrities with large but less engaged followings.
Strategy teams use WeArisma to monitor competitors' influencer activities. They can see which influencers competitors are working with, what kind of content performs best for them, and calculate their competitors' earned media value. This intelligence allows brands to identify gaps in their own strategy, spot emerging trends, and make informed decisions to capture greater market share and voice.
Campaign managers use the live dashboard during active influencer campaigns to monitor performance. They can see which pieces of content are generating the most EMV and positive sentiment, allowing them to provide quick feedback to influencers, adjust content guidelines, or reallocate budget to the best-performing partners mid-campaign for maximum impact.
PR and communications teams use the sentiment analysis and alerting features to monitor brand health. They can quickly identify negative trends or crises emerging from influencer channels, assess the scale of the issue via EMV impact, and respond strategically. Conversely, they can also identify and amplify positive spikes in conversation to capitalize on good news.
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15Five operates in the people analytics and employee experience space, where platforms aggregate HR and feedback data to give organizations insight into their workforce. These tools typically support engagement surveys, performance or goal tracking, and dashboards that help leaders interpret trends. They are intended to augment HR and management decisions, not to replace professional judgment or context. For specific information about 15Five's metrics, integrations, and privacy safeguards, you should refer to the vendor resources published at https://www.15five.com.
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