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Design & Creative
WGSN
WGSN logo
Design & Creative

WGSN

WGSN is a leading global trend forecasting and consumer insights platform for the fashion, lifestyle, and creative industries. It provides data-driven intelligence, analysis, and forecasts to help brands, retailers, and designers make informed strategic decisions. The platform leverages a combination of expert human analysis, AI-powered data tools, and a global network of trend spotters to predict future consumer behaviors, color palettes, material innovations, and product designs up to several years in advance. Its primary users include product developers, merchandisers, marketers, and designers from large corporations to independent labels. WGSN solves the problem of market uncertainty by offering a centralized source of validated, forward-looking insights, reducing the risk of product failure and enabling companies to align their offerings with emerging trends. It is positioned as an essential business intelligence service for staying competitive in fast-moving consumer markets.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈1.2M visits/month (public web traffic estimate, Similarweb, March 2025)
Engagement
0🔥
0👁️
Categories
Design & Creative
Fashion & Apparel

Key Features

Trend Forecasting Reports

Comprehensive, seasonally updated reports predicting future trends in color, materials, design, and consumer behavior across multiple industries, often looking 2-5 years ahead.

Mindset AI Analytics Tool

An AI-powered tool that analyzes billions of online data points from social media, search, and e-commerce to quantify consumer sentiment, identify emerging trends, and validate forecast hypotheses in real-time.

Extensive Creative Intelligence Database

A vast, searchable database of high-resolution images, catwalk photos, street style shots, product designs, and market analysis articles from around the world, continuously updated.

Consumer & Retail Insights

In-depth analysis of retail performance, consumer demographics, purchasing drivers, and market opportunities, helping brands understand the 'why' behind buying behaviors.

Expert Consultancy & Workshops

Direct access to WGSN's team of trend analysts and strategists for custom briefings, on-site workshops, and bespoke research projects tailored to a client's specific challenges.

Pricing

Platform Access

contact sales
  • ✓Full access to the online WGSN platform and its database.
  • ✓Trend forecasting reports across subscribed categories (e.g., apparel, color, materials).
  • ✓Consumer insight and analytics tools, including the Mindset AI tool.
  • ✓Image library and search functionality.
  • ✓Standard user seats as per contract, typically for teams.
  • ✓Basic customer support and platform training.

Enterprise Solution (Platform + Consultancy)

contact sales
  • ✓All features of the Platform Access tier.
  • ✓Dedicated account management and strategic support.
  • ✓Access to expert analyst consultations and custom workshops.
  • ✓Bespoke research and tailored trend presentations.
  • ✓Higher priority support and potentially more user seats.
  • ✓Integration support for enterprise workflows.

Traffic & Awareness

Monthly Visits
≈1.2M visits/month (public web traffic estimate, Similarweb, March 2025)
Global Rank
##17,983 global rank by traffic, Similarweb estimate
Bounce Rate
≈45.5% (Similarweb estimate, March 2025)
Avg. Duration
≈00:04:10 per visit, Similarweb estimate, March 2025

Use Cases

1

Seasonal Product Line Planning

Fashion designers and product developers use WGSN's long-range forecasts (2+ years out) to define the initial color palettes, material selections, and key silhouettes for upcoming collections. By basing decisions on validated trend data, they reduce the risk of creating products that feel outdated by the time they hit stores, ensuring their lines are commercially relevant and innovative.

2

Retail Buying & Merchandising Strategy

Retail buyers and merchandisers utilize WGSN's shorter-term consumer and retail insights to curate their in-store and online assortments. They analyze reports on emerging purchasing drivers and competitor performance to decide which trends to stock heavily, optimize inventory levels, and create compelling visual merchandising stories that resonate with target customers.

3

Brand Marketing & Campaign Development

Marketing teams leverage WGSN's consumer insight reports to understand the values, aesthetics, and communication channels that resonate with their target demographics. This informs the narrative, visual identity, and media strategy for product launches and brand campaigns, ensuring messaging is culturally relevant and aligns with the trends influencing consumer desire.

4

Material Innovation & Sourcing

Material scientists and sourcing managers in apparel, footwear, and interiors use WGSN's dedicated materials forecasting to identify innovations in sustainable fabrics, performance textiles, and finishing techniques. This allows them to partner with mills and suppliers early in the development cycle to secure new materials that will be in high demand, future-proofing their supply chain.

5

Business Strategy & Market Expansion

Executives and strategists use WGSN's macro-trend analysis and regional market deep-dives to inform long-term business plans. This includes identifying growth categories, evaluating potential new geographic markets, understanding competitive landscapes, and making investment decisions aligned with future consumer shifts, such as the rise of circularity or digital fashion.

How to Use

  1. Step 1: Contact WGSN sales to discuss subscription options and gain access. The platform is enterprise-focused and does not offer self-service sign-up; access is granted after a sales consultation and agreement.
  2. Step 2: Complete onboarding, which typically includes account setup for your team, platform training sessions, and integration guidance for embedding WGSN insights into your internal workflows and planning systems.
  3. Step 3: Log into the WGSN online platform via your corporate credentials. The main dashboard presents curated trend reports, data feeds, and search tools tailored to your subscribed sectors (e.g., womenswear, beauty, interiors).
  4. Step 4: Actively use the platform by browsing forecast reports (e.g., Color, Materials, Consumer), utilizing the AI-powered analytics tools like Mindset to analyze consumer sentiment, and searching the vast image and article database for inspiration and validation.
  5. Step 5: Download and share insights. Export high-resolution images, PDF reports, and data visualizations to incorporate directly into product briefs, line plans, and presentations for internal teams or external partners.
  6. Step 6: Integrate WGSN data into your seasonal planning cycle. Use the long-range forecasts (2+ years ahead) for initial concepting and the short-range intelligence (next season) for final product development and marketing alignment.
  7. Step 7: Leverage consultancy services. For enterprise clients, engage with WGSN's expert analysts for custom workshops, deep-dive presentations, and bespoke strategy sessions to address specific business challenges.
  8. Step 8: Set up alerts and regularly check updated content. Configure notifications for new reports in your key categories to ensure your team remains aligned with the latest trend validations and market shifts.

Reviews & Ratings

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At a Glance

Pricing Model
Paid
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