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Data & Analytics
Woopra
Woopra logo
Data & Analytics

Woopra

Woopra is a comprehensive customer analytics platform designed to help businesses understand and optimize the entire customer journey. It aggregates user data from multiple touchpoints—including websites, mobile apps, email campaigns, and support interactions—into unified, real-time customer profiles. The platform is used primarily by product managers, marketers, and customer success teams to analyze user behavior, segment audiences, and automate personalized engagement. By providing a holistic view of each customer, Woopra helps companies identify friction points, improve retention, and increase conversion rates. Its core value lies in connecting disparate data sources to deliver actionable insights that drive data-driven decisions across the customer lifecycle, from acquisition to advocacy.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈200K visits/month (public web traffic estimate, Similarweb, Q4 2024)
Engagement
0🔥
0👁️
Categories
Data & Analytics
Data Analysis Tools

Key Features

Unified Customer Profiles

Aggregates all user interactions from websites, apps, emails, and support tools into a single, real-time timeline for each customer.

Journey Analytics

Visualizes the complete path users take, from first touch to conversion and beyond, using funnel, retention, and trend analysis.

Real-Time Segmentation

Dynamically creates user segments based on behavior, demographics, or custom events, which update instantly as new data arrives.

Automated Triggers & Actions

Allows setting up rules to trigger emails, notifications, or API calls when users perform specific actions or meet criteria.

Pre-Built & Custom Reports

Offers a library of standard reports (funnels, cohorts, trends) and a drag-and-drop builder for creating custom visualizations.

Cross-Platform Tracking

Tracks user behavior across web, mobile apps, and server-side sources via SDKs and APIs, unifying data into one dataset.

Pricing

Core

$0
  • ✓Up to 500K actions per month
  • ✓Unlimited user profiles
  • ✓30-day data history
  • ✓Funnel, retention, and trend reports
  • ✓Basic integrations (web, mobile SDK)
  • ✓Email support

Pro

Starts at $999/month (custom quote based on volume)
  • ✓Higher action limits (e.g., millions of MTAs)
  • ✓1-year data history
  • ✓Advanced segmentation and cohorts
  • ✓API access and webhooks
  • ✓Premium integrations (Salesforce, Slack, etc.)
  • ✓Priority email and chat support
  • ✓Custom dashboards and reporting

Premium

Custom pricing
  • ✓Unlimited actions and data history
  • ✓Enterprise-grade security (SSO, SAML)
  • ✓Dedicated customer success manager
  • ✓Custom data onboarding and training
  • ✓SLA guarantees
  • ✓Advanced analytics and predictive features
  • ✓Full API access with rate limit increases

Traffic & Awareness

Monthly Visits
≈200K visits/month (public web traffic estimate, Similarweb, Q4 2024)
Global Rank
##124,583 global rank by traffic, Similarweb estimate
Bounce Rate
≈45% (Similarweb estimate, Q4 2024)
Avg. Duration
≈00:03:20 per visit, Similarweb estimate, Q4 2024

Use Cases

1

Product Adoption and Onboarding Optimization

Product teams use Woopra to track how new users navigate through an app's key features. By analyzing funnel reports, they identify where users drop off during onboarding. This allows them to iterate on tutorials, UI changes, or email nudges to improve activation rates and time-to-value for new sign-ups.

2

Customer Churn Prediction and Prevention

Customer success managers leverage Woopra's behavioral segmentation to identify users showing signs of disengagement, such as reduced login frequency or failure to use premium features. They can then automate personalized re-engagement campaigns or trigger alerts for human intervention, proactively reducing churn.

3

Marketing Campaign Attribution

Marketing teams connect ad platforms, email tools, and website data to Woopra. They analyze the customer journey to see which touchpoints and channels contribute most to conversions. This multi-touch attribution helps optimize marketing spend and understand the true ROI of different campaigns and content.

4

E-commerce Conversion Rate Optimization

E-commerce analysts use Woopra to map the entire shopping journey from product view to checkout. They create funnels to pinpoint cart abandonment stages and segment users based on browsing behavior. Insights drive A/B tests on site layout, promo offers, or checkout processes to increase sales.

5

Personalized Customer Support

Support teams integrate Woopra with their helpdesk software (like Zendesk). When a user contacts support, the agent sees the customer's full interaction history—pages visited, features used, past issues—all in one profile. This context enables faster, more personalized resolution and higher customer satisfaction.

How to Use

  1. Step 1: Sign up for a Woopra account on their website, typically starting with a free trial or a freemium plan that requires an email and basic company information.
  2. Step 2: Integrate your data sources by installing the Woopra tracking code (JavaScript SDK) on your website or mobile app, and connect other platforms like CRM (Salesforce), email (Mailchimp), support (Zendesk) via pre-built integrations or APIs.
  3. Step 3: Define key events and properties you want to track, such as 'page_view', 'sign_up', 'purchase', or custom actions, using Woopra's interface or via their API to start collecting user behavior data.
  4. Step 4: Navigate to the Woopra dashboard to explore pre-built reports like Funnel Analysis, Retention Cohorts, and Trend Reports, or create custom reports using the drag-and-drop report builder to visualize user journeys and segment performance.
  5. Step 5: Set up automated triggers and campaigns based on user behavior; for example, configure an email to send when a user abandons a cart or create a Slack alert for high-value sign-ups.
  6. Step 6: Use the unified customer profiles to view individual user timelines, combining actions from all integrated sources to understand a single customer's path and history.
  7. Step 7: Share insights with your team by exporting reports, creating dashboards, or setting up scheduled email summaries to keep stakeholders informed.
  8. Step 8: Iterate and optimize by analyzing report outcomes, refining event tracking, and adjusting automation rules to improve user engagement and business metrics over time.

Reviews & Ratings

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At a Glance

Pricing Model
Paid
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