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Data & Analytics
Wootric
Wootric logo
Data & Analytics

Wootric

Wootric is a customer experience management platform that helps businesses measure, understand, and improve customer loyalty through real-time feedback collection and AI-powered analytics. The platform specializes in capturing Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) metrics across digital touchpoints. By deploying targeted micro-surveys via web, mobile, and email, Wootric enables companies to gather actionable insights at critical moments in the customer journey. The platform's AI capabilities automatically analyze open-ended feedback, identify sentiment trends, and surface key themes, helping teams prioritize improvements that drive retention and growth. Wootric serves product managers, customer success teams, and marketing professionals who need to track customer sentiment systematically and respond to issues before they escalate into churn. The tool integrates with popular CRM, helpdesk, and collaboration platforms to close the feedback loop efficiently.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈50K visits/month (public web traffic estimate, Q4 2024)
Engagement
0🔥
0👁️
Categories
Data & Analytics
Data Analysis Tools

Key Features

AI-Powered Sentiment Analysis

Automatically analyzes open-ended feedback comments to detect sentiment (positive, negative, neutral) and identify recurring themes and topics without manual tagging.

Real-Time Feedback Triggers

Deploys micro-surveys based on user behavior, time delays, or custom events to capture feedback at the most relevant moments in the customer journey.

Multi-Channel Deployment

Supports feedback collection across web, mobile apps (iOS/Android), email, and in-product surfaces through SDKs and APIs.

Intelligent Alerting & Workflows

Automatically routes critical feedback to the right teams via Slack, email, or integrated helpdesk systems with configurable rules based on scores, keywords, or sentiment.

Trend Analysis & Benchmarking

Tracks metric trends over time with visual dashboards and compares performance against industry benchmarks or internal goals.

Advanced Segmentation

Filters and analyzes feedback by customer attributes (plan type, usage frequency, geography) or behavioral data to uncover segment-specific insights.

Pricing

Essentials

Starts at $99/month
  • ✓Up to 250 survey responses per month
  • ✓NPS, CSAT, and CES surveys
  • ✓Basic dashboard and reporting
  • ✓Email support
  • ✓Web and mobile SDKs
  • ✓Custom survey branding

Professional

Starts at $299/month
  • ✓Up to 1,000 survey responses per month
  • ✓All Essentials features
  • ✓Advanced targeting and segmentation
  • ✓Slack and email alerts
  • ✓API access
  • ✓Integrations with Salesforce, Zendesk, etc.
  • ✓Priority support

Enterprise

Contact sales for custom pricing
  • ✓Unlimited survey responses
  • ✓All Professional features
  • ✓Single Sign-On (SSO)
  • ✓Custom data retention policies
  • ✓Dedicated customer success manager
  • ✓SLA guarantees
  • ✓Advanced security and compliance features
  • ✓Custom integrations and onboarding

Traffic & Awareness

Monthly Visits
≈50K visits/month (public web traffic estimate, Q4 2024)
Global Rank
##250,000-500,000 global rank by traffic (Similarweb estimate)
Bounce Rate
≈45% (Similarweb estimate, Q4 2024)
Avg. Duration
≈00:03:15 per visit (Similarweb estimate, Q4 2024)

Use Cases

1

Product Experience Improvement

Product teams use Wootric to measure how users feel about new features or overall product usability. By triggering NPS or CSAT surveys after key interactions (like completing a workflow or using a new tool), teams gather immediate feedback on what's working and what needs refinement. This data informs product roadmaps and helps prioritize fixes that will have the biggest impact on user satisfaction and retention.

2

Customer Success & Retention

Customer success managers deploy Wootric to monitor account health and identify at-risk customers before they churn. Low scores trigger alerts that prompt proactive outreach, while positive feedback helps identify advocates for referral programs. By tracking customer sentiment trends across the lifecycle, teams can measure the effectiveness of onboarding, support interactions, and success initiatives.

3

Support Experience Optimization

Support teams use CES (Customer Effort Score) surveys after ticket resolution to measure how easy it was for customers to get help. This feedback helps identify friction points in support processes, training gaps among agents, or knowledge base deficiencies. Managers use the insights to coach agents, streamline workflows, and reduce repeat contacts by fixing root causes.

4

Marketing & Brand Perception Tracking

Marketing teams leverage Wootric to measure brand loyalty and advocacy through NPS programs. They segment feedback by campaign source, customer cohort, or demographic to understand which marketing efforts attract the most loyal customers. Positive testimonials and feedback are sourced for case studies and social proof, while negative sentiment alerts help address PR issues quickly.

5

Enterprise Voice of Customer Programs

Large organizations implement Wootric as a centralized VoC (Voice of Customer) platform to standardize feedback collection across business units. Executives gain a unified dashboard showing customer sentiment across products, regions, and segments. The AI analysis surfaces cross-functional themes that require executive attention, while automated workflows ensure feedback reaches relevant departments for action.

How to Use

  1. Step 1: Sign up for a Wootric account on their website and verify your email to access the dashboard.
  2. Step 2: Configure your survey settings by selecting which metrics to track (NPS, CSAT, CES), customizing survey questions, and defining targeting rules based on user behavior or attributes.
  3. Step 3: Install the Wootric JavaScript SDK on your website or mobile app, or use their API to send survey invitations programmatically from your backend systems.
  4. Step 4: Set up survey triggers to determine when and where surveys appear—common triggers include after key actions (purchase, support interaction), time-based delays, or percentage-based sampling.
  5. Step 5: Customize the survey design to match your brand with logos, colors, and language, then preview how it will appear on different devices before going live.
  6. Step 6: Monitor incoming feedback in real-time through the Wootric dashboard, where you can view scores, read comments, and see AI-generated sentiment analysis and trend reports.
  7. Step 7: Create alerts and workflows to notify specific team members (via Slack, email, or integrations) when critical feedback is received, especially low scores or urgent issues.
  8. Step 8: Export data or connect Wootric to your existing analytics stack (like Google Analytics, Salesforce, or Zendesk) to correlate feedback with business outcomes and track improvements over time.
  9. Step 9: Use the insights to drive action—prioritize product fixes, coach support agents, or share positive feedback with marketing—and measure how changes impact your customer experience metrics.

Reviews & Ratings

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Alternatives

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15Five

15Five operates in the people analytics and employee experience space, where platforms aggregate HR and feedback data to give organizations insight into their workforce. These tools typically support engagement surveys, performance or goal tracking, and dashboards that help leaders interpret trends. They are intended to augment HR and management decisions, not to replace professional judgment or context. For specific information about 15Five's metrics, integrations, and privacy safeguards, you should refer to the vendor resources published at https://www.15five.com.

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At a Glance

Pricing Model
Paid
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