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Content & Writing
WordStream AI Content Detector
WordStream AI Content Detector logo
Content & Writing

WordStream AI Content Detector

The WordStream AI Content Detector is a free online tool designed to analyze text and determine the likelihood that it was generated by artificial intelligence, such as ChatGPT, GPT-4, or similar large language models. It is primarily used by content marketers, SEO professionals, educators, publishers, and business owners who need to verify the originality and human authorship of written content. The tool addresses growing concerns about AI-generated content in academic integrity, search engine optimization, and content marketing authenticity. By pasting text into a simple web interface, users receive a probability score indicating whether the content is AI-written or human-written. This helps users maintain quality standards, avoid potential SEO penalties from search engines that may devalue AI-generated material, and ensure transparency in communications. The detector is positioned as an accessible, no-cost utility from WordStream, a company known for its suite of digital advertising and marketing tools, making it a convenient resource for professionals already familiar with the brand.

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📊 At a Glance

Pricing
Free
Reviews
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Traffic
N/A
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Content & Writing
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Key Features

Instant AI Probability Score

Provides a quick percentage likelihood that the submitted text was generated by an AI model, with results displayed in seconds.

No-Cost Access

The entire detection tool is completely free to use without any hidden fees, trials, or usage caps.

Web-Based Interface

A straightforward browser-based tool that requires no software downloads, installations, or browser extensions.

Privacy-Focused Design

The tool processes text without requiring user login and does not permanently store the analyzed content, according to its public description.

Integration with WordStream Ecosystem

Serves as a gateway to WordStream's broader suite of paid digital marketing and advertising tools, often featured alongside their other resources.

Pricing

Free

$0
  • ✓Unlimited text analysis via the web interface.
  • ✓Instant AI probability scoring.
  • ✓No user account or registration required.
  • ✓Basic privacy - text is not stored post-analysis.

Use Cases

1

Content Marketing Quality Assurance

Content marketers and agency professionals use the detector to vet articles, blog posts, and social media copy before publication. This ensures content maintains a human touch and originality, which is crucial for brand voice consistency and potentially for SEO performance, as search engines may favor uniquely human perspectives. It helps agencies demonstrate value to clients by verifying the work of freelance writers or internal teams.

2

Academic Integrity Enforcement

Educators and university administrators paste student essays, assignments, and research papers into the tool to screen for undisclosed AI generation. This supports academic honesty policies by providing an initial, accessible check that can flag submissions for further review. While not definitive proof, it helps instructors identify work that may require a conversation with the student about proper citation and the ethical use of AI assistants.

3

SEO and Webmaster Content Audits

SEO specialists and website owners audit existing site content to identify pages that may be heavily AI-generated. This is important because search engines like Google have guidelines against automatically generated content intended to manipulate rankings. Identifying such content allows for strategic rewriting or removal to maintain or improve organic search visibility and avoid potential penalties.

4

Freelance Writer and Editor Workflow

Freelance writers and editors use the tool to self-check their own work or to verify the originality of content received from clients or other writers. It provides a quick, objective second opinion, helping them ensure their deliverables meet human-authored standards and allowing them to make necessary revisions before final submission, thereby protecting their professional reputation.

5

Business Communication Transparency

Business leaders, HR professionals, and communications teams analyze internal documents, external reports, or customer-facing messages. This helps maintain transparency and authenticity in corporate communications, ensuring that critical messages retain a genuine human element. It can also be used to audit outsourced content creation to verify that vendors are providing original work as contracted.

How to Use

  1. Step 1: Navigate to the WordStream AI Content Detector webpage at https://www.wordstream.com/ai-content-detector using any modern web browser. No account creation or login is required to use the basic tool.
  2. Step 2: Locate the large text input box prominently displayed on the page. This is where you will paste or type the content you wish to analyze.
  3. Step 3: Copy the text you want to check from its source (e.g., a document, website, or email) and paste it directly into the input box. The tool can handle substantial amounts of text, but for optimal accuracy, it's recommended to analyze at least 50-100 words.
  4. Step 4: Click the 'Analyze Text' button, usually located below the input box, to initiate the scanning process. The tool will process the text, which typically takes only a few seconds.
  5. Step 5: Review the results displayed on the page. The primary output is a percentage score indicating the likelihood the content is AI-generated (e.g., '95% likely AI-generated') or human-written. Often, a visual meter or color-coded indicator (like red for AI, green for human) accompanies the score.
  6. Step 6: Interpret the results for your specific use case. A high AI probability may prompt you to have the content rewritten or to disclose its AI-assisted origin. You can analyze multiple pieces of text sequentially by clearing the box and pasting new content.
  7. Step 7: For ongoing needs, consider bookmarking the page for quick access. The tool does not save your analyzed text, promoting privacy for one-off checks.

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At a Glance

Pricing Model
Free
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