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Workflow & Automation
Wufoo
Wufoo logo
Workflow & Automation

Wufoo

Wufoo is a cloud-based online form builder that enables users to create custom forms, surveys, and invitations without requiring coding skills. It is designed for businesses, educators, non-profits, and individuals who need to collect data, process payments, or gather feedback efficiently. The platform provides a drag-and-drop interface, allowing users to design forms with various field types, including text boxes, multiple-choice questions, file uploads, and payment integrations. Users can embed forms on websites, share them via links, or integrate them with popular apps like Salesforce, Mailchimp, and Google Sheets. Wufoo automates data collection by storing submissions in a secure database and sending automated email notifications, streamlining workflows for lead generation, event registration, customer support, and academic research. Its focus on simplicity and robust integration capabilities makes it a versatile tool for automating data-driven processes across different industries.

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📊 At a Glance

Pricing
Freemium
Reviews
No reviews
Traffic
≈1.2M visits/month (public web traffic estimate, Similarweb, Q4 2024)
Engagement
0🔥
0👁️
Categories
Workflow & Automation
Low-Code Platforms

Key Features

Drag-and-Drop Form Builder

An intuitive interface that lets users create forms by dragging field types like text boxes, dropdowns, and file uploads onto a canvas, with real-time preview.

Payment Integration

Direct integration with PayPal and Stripe allows users to collect payments, donations, or fees directly through forms, with automatic receipt generation.

Conditional Logic

Enables forms to show or hide fields, pages, or sections based on previous user responses, creating dynamic, personalized questionnaires.

Real-Time Reports and Charts

Automatically generates visual reports, graphs, and summaries of form submissions, with options to filter, export, or share data insights.

Extensive Third-Party Integrations

Connects with hundreds of apps via native integrations and Zapier, including CRM systems, email marketing platforms, and cloud storage services.

Theme Designer and Branding

Offers customizable themes and CSS editing to match form aesthetics with company branding, including logos, colors, and fonts.

Secure Data Handling

Provides SSL encryption, CAPTCHA, password protection, and HIPAA compliance options to ensure data privacy and security for sensitive information.

Pricing

Free

$0
  • ✓Up to 5 forms
  • ✓Up to 100 entries per month
  • ✓Basic field types and themes
  • ✓Email notifications
  • ✓Limited reports
  • ✓Wufoo branding on forms

Starter

$19.95 per month (billed monthly) or $14.08 per month (billed annually)
  • ✓Up to 10 forms
  • ✓Up to 500 entries per month
  • ✓Remove Wufoo branding
  • ✓File uploads (1GB total storage)
  • ✓Payment integrations (PayPal, Stripe)
  • ✓Advanced fields and calculations

Professional

$39.95 per month (billed monthly) or $29.08 per month (billed annually)
  • ✓Up to 25 forms
  • ✓Up to 2,500 entries per month
  • ✓10GB file upload storage
  • ✓Unlimited reports and charts
  • ✓API access and webhooks
  • ✓Conditional logic and branching

Advanced

$99.95 per month (billed monthly) or $74.08 per month (billed annually)
  • ✓Up to 50 forms
  • ✓Up to 10,000 entries per month
  • ✓25GB file upload storage
  • ✓Multiple users with role-based permissions
  • ✓Priority support
  • ✓HIPAA compliance available as add-on

Ultimate

$199.95 per month (billed monthly) or $149.08 per month (billed annually)
  • ✓Unlimited forms
  • ✓Up to 100,000 entries per month
  • ✓100GB file upload storage
  • ✓Unlimited users
  • ✓Dedicated account manager
  • ✓Advanced security and SAML SSO

Traffic & Awareness

Monthly Visits
≈1.2M visits/month (public web traffic estimate, Similarweb, Q4 2024)
Global Rank
##15,432 global rank by traffic, Similarweb estimate
Bounce Rate
≈42% (Similarweb estimate, Q4 2024)
Avg. Duration
≈00:05:15 per visit, Similarweb estimate, Q4 2024

Use Cases

1

Lead Generation and Contact Forms

Businesses use Wufoo to create embedded contact forms on their websites, capturing prospect information like name, email, and inquiry details. The data is stored in Wufoo's database and can trigger automated email notifications to sales teams. Integrations with CRM systems like Salesforce ensure leads are promptly followed up, streamlining the conversion process and improving response rates.

2

Event Registration and Ticketing

Organizers build custom registration forms for conferences, workshops, or webinars, including attendee details, session selections, and payment collection via integrated gateways. Conditional logic can adjust fields based on ticket type, while automated confirmations and reminders reduce administrative overhead. Real-time reports help track attendance and revenue, making event management more efficient.

3

Customer Feedback and Satisfaction Surveys

Companies deploy Wufoo surveys to gather customer feedback, Net Promoter Scores (NPS), or product reviews. The platform's branching logic tailors questions based on previous answers, increasing response quality. Data is visualized in charts to identify trends, and results can be shared with teams via automated reports, enabling quick action on customer insights.

4

Academic Research and Data Collection

Researchers and educators create surveys for studies, quizzes, or course evaluations, utilizing advanced field types like Likert scales and matrix questions. Secure, anonymized data collection complies with ethical standards, and exports to CSV or SPSS facilitate analysis. Integration with learning management systems (LMS) allows seamless embedding into educational workflows.

5

Non-Profit Donation and Volunteer Management

Non-profits design forms to accept online donations with recurring payment options, while volunteer sign-up forms capture availability and skills. Automated thank-you emails and receipt generation enhance donor engagement. Data integration with email marketing tools like Mailchimp helps maintain supporter databases and coordinate outreach campaigns effectively.

6

Internal HR and Employee Onboarding

HR departments use Wufoo for job applications, employee feedback forms, and onboarding paperwork, with file uploads for resumes and documents. Conditional logic streamlines multi-step processes, and submissions are routed to appropriate personnel. Integrations with Google Sheets or HR software automate data entry, reducing manual workload and improving compliance tracking.

How to Use

  1. Step 1: Sign up for a Wufoo account on their website, choosing a free or paid plan based on your needs, and verify your email to access the dashboard.
  2. Step 2: From the dashboard, click 'Create a Form' to start building; use the drag-and-drop form builder to add fields like text, dropdowns, checkboxes, file uploads, or payment sections.
  3. Step 3: Customize the form's design by selecting themes, adjusting colors and fonts, and adding your logo to match your brand identity.
  4. Step 4: Configure form settings such as confirmation messages, email notifications for new submissions, and rules for conditional logic to show/hide fields based on user responses.
  5. Step 5: Publish the form by embedding its HTML code on your website, sharing a direct link, or posting it on social media platforms to start collecting responses.
  6. Step 6: Monitor incoming submissions in real-time through the Wufoo reports section, where you can view data in tables, charts, or export it to CSV/PDF formats.
  7. Step 7: Integrate Wufoo with third-party apps like Zapier, Salesforce, or Google Sheets to automate data transfer and trigger actions in other tools.
  8. Step 8: Set up recurring payments or donations by connecting Wufoo to payment gateways like PayPal or Stripe, and manage form access with password protection or CAPTCHA for security.

Reviews & Ratings

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At a Glance

Pricing Model
Freemium
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