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Workflow & Automation
Yahoo Finance
Yahoo Finance logo
Workflow & Automation

Yahoo Finance

Yahoo Finance is a comprehensive financial data platform providing real-time and historical market data, news, portfolio tracking, and investment research tools. It serves individual investors, financial professionals, journalists, and students seeking free access to global financial information. The platform aggregates data from major stock exchanges worldwide, offering quotes for stocks, bonds, ETFs, mutual funds, cryptocurrencies, and currencies. Users can create personalized watchlists, set up portfolio trackers with performance analytics, access detailed company financials and SEC filings, and utilize charting tools with technical indicators. Yahoo Finance also features extensive financial news coverage, earnings calendars, economic indicators, and educational content. Its mobile apps extend functionality to on-the-go monitoring, while premium subscription tiers offer enhanced data and ad-free experiences. The platform's integration of data, news, and community insights makes it a central hub for retail investors conducting fundamental and technical analysis.

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📊 At a Glance

Pricing
Freemium
Reviews
No reviews
Traffic
≈150M visits/month (public web traffic estimate, Similarweb, early 2025)
Engagement
0🔥
0👁️
Categories
Workflow & Automation
Forms & Surveys

Key Features

Comprehensive Market Data

Provides real-time (premium) and delayed quotes for a vast universe of assets including global stocks, ETFs, mutual funds, bonds, cryptocurrencies, currencies, and futures. Data includes price, volume, market cap, fundamentals, and corporate actions.

Interactive Charting & Technical Analysis

Offers highly customizable charts with multiple time frames, comparison tools, and a library of over 100 technical indicators and drawing tools for detailed price analysis.

Portfolio Tracker

Allows users to create and manage multiple portfolios, manually inputting transactions to track performance, allocation, dividends, and overall return. Syncs across web and mobile apps.

Financial News & Insights Aggregation

Curates and publishes a high volume of financial news from its own editorial team, wire services (Reuters, Associated Press), and partner publications, filtered by topic, watchlist, or specific security.

Stock Screeners & Research

Provides pre-built and customizable screeners to filter stocks based on fundamental metrics (P/E, market cap, dividend yield), technical indicators, and sector. Includes access to analyst estimates, company financials, and SEC filings.

Community & Social Sentiment

Hosts comment sections on news articles and stock pages where users can discuss market trends, specific companies, and investment strategies.

Pricing

Free

$0
  • ✓Delayed quotes (typically 15-minute delay for US exchanges)
  • ✓Basic charting with historical data
  • ✓Access to company financials, statistics, and SEC filings
  • ✓Financial news and analysis articles
  • ✓Portfolio tracking (manual entry)
  • ✓Basic screeners
  • ✓Earnings calendars and market data
  • ✓Community insights and discussions

Yahoo Finance Plus

$34.99/month or $349.99/year (prices may vary)
  • ✓All Free tier features without advertisements
  • ✓Real-time quotes and market data
  • ✓Advanced portfolio analytics (including Morningstar reports)
  • ✓Enhanced screeners with more criteria and backtesting
  • ✓Additional technical indicators and charting tools
  • ✓Exclusive research and insights from third-party providers
  • ✓Priority customer support
  • ✓Ability to download data to Excel/CSV

Enterprise / API Access

custom
  • ✓Programmatic access to financial data via API for integration into internal systems or applications
  • ✓Higher data throughput and real-time feeds
  • ✓Custom data sets potentially available
  • ✓Dedicated support and SLAs
  • ✓Terms and data licensing negotiated per contract

Traffic & Awareness

Monthly Visits
≈150M visits/month (public web traffic estimate, Similarweb, early 2025)
Global Rank
##284 global rank by traffic, Similarweb estimate
Bounce Rate
≈35% (Similarweb estimate)
Avg. Duration
≈00:07:30 per visit (Similarweb estimate)

Use Cases

1

Retail Investor Research & Due Diligence

An individual investor researching a potential stock investment uses Yahoo Finance to quickly gather all necessary information. They start with the summary page for an overview, then drill into Financials to examine revenue growth and profitability, check the Statistics tab for valuation multiples, read the latest News and SEC Filings for corporate updates, and review the Analysis tab for analyst ratings and earnings estimates. This consolidated access streamlines the fundamental analysis process before making an investment decision.

2

Active Trader Technical Analysis

A day trader or swing trader utilizes Yahoo Finance's charting tools to identify entry and exit points. They apply technical indicators like moving averages, RSI, and MACD to price charts across different time frames. They set price alerts for key support/resistance levels and monitor real-time movers lists (gainers/losers, most active) to spot momentum opportunities. The platform serves as a supplemental analysis tool alongside their primary brokerage's execution platform.

3

Personal Portfolio Performance Monitoring

An investor with accounts across multiple brokerages uses Yahoo Finance's Portfolio Tracker as a unified dashboard. They manually enter all their holdings, which allows them to see total net worth, asset allocation, sector exposure, and performance across all accounts in one place. They track dividend income, set alerts for significant portfolio value changes, and use the tool's analytics to assess if their investment strategy is meeting personal financial goals.

4

Financial Journalism & Content Creation

A financial journalist or content creator uses Yahoo Finance as a primary source for market data, historical charts, and company information when writing articles or producing videos. They quickly pull accurate price charts for illustrations, verify financial metrics, and stay updated on breaking news through the aggregated feed. The ease of capturing and embedding data visualizations supports the creation of timely, data-driven financial content.

5

Educational Tool for Finance Students

Professors and students in finance or economics courses use Yahoo Finance as a practical, real-world application of theoretical concepts. Students can track mock portfolios, analyze company financial statements, compare industry peers using screeners, and observe the market impact of economic events. The free access makes it an ideal laboratory for learning about markets, valuation, and investment principles without cost barriers.

How to Use

  1. Step 1: Visit finance.yahoo.com or download the Yahoo Finance mobile app (iOS/Android). No account creation is required for basic features like viewing quotes and news, but signing up for a free Yahoo account enables portfolio tracking and personalized alerts.
  2. Step 2: Use the search bar at the top of the page to find a specific stock, ETF, cryptocurrency, or other financial instrument by its ticker symbol (e.g., AAPL for Apple) or company name.
  3. Step 3: On the asset's summary page, review key data points: current price, daily change, market cap, trading volume, basic chart, recent news, and an overview. Navigate tabs for in-depth data like Historical Data, Statistics, Financials (income statement, balance sheet, cash flow), Analysis (analyst estimates), and Options.
  4. Step 4: To track investments, click 'My Portfolio' and create a new portfolio. Manually add holdings by symbol and quantity or import a brokerage statement. The portfolio view shows overall performance, allocation, and individual position gains/losses.
  5. Step 5: Set up price alerts by clicking the bell icon on any quote page. Configure conditions (e.g., price above/below a certain value) and choose notification methods (email, push notification via the app).
  6. Step 6: Use the interactive charting tool to analyze price trends. Customize time frames (1 day to max), add comparison symbols, overlay technical indicators (Moving Averages, RSI, Bollinger Bands), and draw trendlines.
  7. Step 7: Explore market overview sections like 'Market Data' for top gainers/losers, most active stocks, and global indices. Use 'News' for financial headlines filtered by topic or watchlist, and 'Screeners' to filter stocks based on customizable financial criteria.
  8. Step 8: For advanced features like real-time quotes (15-minute delay is standard on free tier), additional technical studies, or ad-free browsing, consider upgrading to Yahoo Finance Plus via a subscription within account settings.

Reviews & Ratings

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At a Glance

Pricing Model
Freemium
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