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Industry Specific
Zillow 3D Home Tours
Zillow 3D Home Tours logo
Industry Specific

Zillow 3D Home Tours

Zillow 3D Home Tours is an AI-powered virtual tour platform that enables real estate professionals to create immersive, interactive 3D walkthroughs of residential properties. The tool uses computer vision and machine learning algorithms to stitch together hundreds of photographs into a seamless navigable experience that potential buyers can explore from any device. It's designed primarily for real estate agents, brokers, and homeowners listing properties on Zillow's marketplace. The technology solves the problem of limited physical access to properties by allowing remote viewing, reducing unnecessary in-person visits, and helping listings stand out in competitive markets. By providing a comprehensive spatial understanding of homes, it enhances buyer engagement and decision-making while streamlining the property marketing process for sellers and agents. The platform integrates directly with Zillow's massive real estate ecosystem, making it accessible to millions of users searching for homes online.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈200M+ visits/month to Zillow platform overall (public web traffic estimates, 2024); specific 3D Home tour page traffic not separately disclosed
Engagement
0🔥
0👁️
Categories
Industry Specific
Real Estate

Key Features

AI-Powered 3D Reconstruction

Automatically transforms standard 2D photographs into fully navigable 3D spaces using computer vision algorithms. The system detects spatial relationships, creates smooth transitions between viewpoints, and generates accurate room dimensions.

Interactive Floor Plans

Automatically generates accurate, measured floor plans from the 3D scan data. Users can toggle between 3D view and 2D floor plan mode, with room dimensions clearly labeled and furniture placement accurately represented.

Mobile-Optimized Viewing

Provides seamless 3D tour experience across all devices with gyroscopic controls on mobile, allowing users to physically move their device to look around rooms as if they were physically present.

Measurement Tools

Built-in measurement capabilities allow users to click between any two points in the 3D space to get accurate linear measurements, helping buyers assess furniture fit and room proportions remotely.

Zillow Platform Integration

Direct integration with Zillow's massive real estate ecosystem means tours appear prominently in search results, on property detail pages, and in the Zillow mobile app without requiring separate hosting or embedding.

Highlight Reel Creation

Automatically generates short, shareable video highlights from the 3D tour, optimized for social media platforms and email marketing to drive additional engagement beyond the main listing.

Pricing

Premier Agent Basic

Market-dependent, contact sales
  • ✓Basic advertising placement on Zillow
  • ✓Limited access to 3D Home Tours (market-dependent)
  • ✓Professional photography may require additional fees
  • ✓Standard support channels

Premier Agent Pro

Higher market-dependent rate, contact sales
  • ✓Enhanced advertising placement and visibility
  • ✓Priority access to 3D Home Tours
  • ✓May include bundled photography services
  • ✓Dedicated account management in some markets
  • ✓Advanced analytics and performance tracking

Enterprise/Custom

Custom pricing through enterprise sales
  • ✓Bulk tour creation for brokerages and large agencies
  • ✓Custom integration with existing CRM and marketing systems
  • ✓White-label options for large brokerages
  • ✓Dedicated technical support and training
  • ✓API access for automated workflows (where available)
  • ✓Custom SLAs and priority processing

Traffic & Awareness

Monthly Visits
≈200M+ visits/month to Zillow platform overall (public web traffic estimates, 2024); specific 3D Home tour page traffic not separately disclosed
Global Rank
##284 global rank for zillow.com (Similarweb estimate, March 2024)
Bounce Rate
≈35% for zillow.com overall (Similarweb estimate, Q1 2024)
Avg. Duration
≈00:07:30 per visit for zillow.com (Similarweb estimate, Q1 2024)

Use Cases

1

Remote Buyer Property Screening

Out-of-town or busy buyers use 3D tours to thoroughly evaluate properties before scheduling in-person visits. They can explore every room, check measurements, and get a realistic sense of space and layout, significantly reducing the number of physical showings needed. This saves time for both buyers and sellers while allowing serious prospects to make more informed decisions about which properties warrant an in-person visit.

2

Real Estate Agent Marketing Differentiation

Agents use 3D tours to make their listings stand out in competitive markets. The immersive experience attracts more views and engagement compared to traditional photo galleries, leading to faster sales and higher perceived service value. Agents can share tours across multiple platforms, providing premium marketing that justifies their commission while demonstrating technological sophistication to clients.

3

Virtual Open Houses

Agents and sellers conduct virtual open houses where multiple potential buyers can explore the property simultaneously through the 3D tour. This expands reach beyond geographic limitations and allows scheduling flexibility. The host can guide viewers through highlights via integrated chat or video conferencing tools, creating interactive experiences that generate excitement and urgency without physical constraints.

4

Rental Property Showings

Property managers and landlords use 3D tours to screen rental applicants efficiently. Prospective tenants can thoroughly examine units remotely, reducing the need for coordinated showing schedules and minimizing property wear from frequent visits. This is particularly valuable for high-demand urban markets and corporate housing where applicants may be relocating from other cities.

5

New Construction Pre-Sales

Builders and developers create 3D tours of model homes or unfinished properties to generate interest and pre-sales before construction completion. Buyers can visualize finishes, layouts, and spatial relationships that may not yet exist physically. This accelerates sales cycles and helps buyers make customization decisions earlier in the construction process based on accurate spatial understanding.

6

Estate and Probate Sales

Executors and estate sale professionals use 3D tours to document and market properties that may contain valuable contents or require careful assessment. The comprehensive visual record helps remote heirs evaluate properties, while the immersive format attracts serious buyers who appreciate seeing the full context before making offers on unique or historically significant properties.

How to Use

  1. Step 1: Access the Zillow 3D Home Tours platform through the Zillow Premier Agent dashboard or by visiting the dedicated 3D Home section on Zillow's website.
  2. Step 2: Schedule a professional photography session through Zillow's network of certified photographers or use the self-service option if available in your market.
  3. Step 3: The photographer captures the property using specialized 360-degree cameras and equipment following Zillow's technical specifications for optimal results.
  4. Step 4: Upload the captured images to Zillow's processing system, where AI algorithms automatically stitch them together, create floor plans, and generate measurement data.
  5. Step 5: Review the automatically generated 3D tour in your dashboard, making any necessary adjustments to room labels, highlight points, or navigation paths.
  6. Step 6: Publish the completed 3D tour directly to your Zillow listing, where it becomes immediately visible to potential buyers browsing the platform.
  7. Step 7: Share the tour link through various channels including email campaigns, social media, embedded website widgets, and MLS integrations.
  8. Step 8: Monitor engagement metrics through the dashboard, tracking views, time spent, and user navigation patterns to optimize future listings.

Reviews & Ratings

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At a Glance

Pricing Model
Paid
Visit Website