A centralized inbox that aggregates all comments, direct messages, and mentions from all connected social media accounts, allowing you to view and respond without switching between platforms.
Analyzes your audience's historical engagement patterns to predict the optimal days and times to publish content for maximum reach and interaction.
A drag-and-drop calendar interface that provides a bird's-eye view of all scheduled, published, and draft posts across all connected social accounts and platforms.
Allows you to add competitor social profiles to monitor their posting activity, engagement metrics, and follower growth directly within your dashboard.
Provides tools for agencies to manage multiple client accounts, generate white-labeled reports, and offer a branded client portal for collaboration.
Seamlessly connects with Zoho CRM, Marketing Automation, Analytics, and other Zoho applications to sync social data with customer records and trigger marketing workflows.
Small business owners or marketing managers use Zoho Social to maintain an active social presence without spending hours daily. They schedule a week's worth of content in one sitting using the content calendar, monitor customer inquiries through the unified inbox, and use basic analytics to understand what content resonates. This saves significant time while ensuring consistent brand communication and customer engagement across Facebook, Instagram, and LinkedIn.
Digital marketing agencies use the Agency plan to manage social media for multiple clients from a single dashboard. They create and schedule posts across different client accounts, use competitor tracking to inform strategy, generate white-labeled reports for client presentations, and collaborate with clients through the portal. This streamlines operations, improves transparency, and allows agencies to scale their social media service offerings efficiently.
Large organizations use Zoho Social's monitoring features to track brand mentions, industry keywords, and hashtags across social platforms. The team inbox allows them to quickly identify and respond to customer complaints, potential PR issues, or trending conversations. By assigning conversations to appropriate team members and using saved replies, they can manage high volumes of social interactions while maintaining consistent brand voice and rapid response times.
Content teams and marketers use the visual calendar to plan and execute integrated social media campaigns. They drag and drop posts across platforms and dates, ensure consistent messaging, use bulk scheduling for campaign launches, and leverage AI time suggestions for optimal impact. The calendar view helps visualize the campaign flow and identify gaps in the content mix before publishing.
Sales teams in organizations using Zoho CRM utilize the integration to connect social interactions with customer records. When a prospect engages on social media, that interaction is logged in their CRM profile, providing sales reps with richer context. Sales can also use social listening to identify prospects discussing relevant problems, enabling more timely and personalized outreach based on social signals.
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