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Workflow & Automation
ZoomInfo
ZoomInfo logo
Workflow & Automation

ZoomInfo

ZoomInfo is a comprehensive B2B intelligence platform that provides detailed company and contact information to accelerate sales, marketing, and recruitment efforts. It aggregates data from millions of public sources using AI and machine learning to create a constantly updated database of businesses, decision-makers, and organizational structures. The platform helps users identify ideal customers, find accurate contact details, understand buying signals, and automate outreach workflows. Primarily used by sales development representatives, marketers, and recruiters, ZoomInfo solves the problem of finding reliable, up-to-date business information at scale. It positions itself as an operating system for go-to-market teams, offering not just data but also workflow tools and integrations with popular CRM systems like Salesforce and HubSpot to streamline the entire revenue generation process.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈5.2M visits/month (public web traffic estimate, Similarweb, March 2025)
Engagement
0🔥
0👁️
Categories
Workflow & Automation
Forms & Surveys

Key Features

AI-Powered Contact Database

A continuously updated database of over 100 million business contacts and 15 million companies with verified email addresses, direct phone numbers, and organizational structures.

Intent Data & Buying Signals

Identifies companies actively researching products or services by monitoring online behavior across websites, review platforms, and content consumption patterns.

Workflow Automation

Automates outreach sequences with personalized email templates, follow-up scheduling, and engagement tracking across multiple channels.

Chrome Extension

A browser extension that enriches prospect information directly from LinkedIn profiles, company websites, and other online sources.

Advanced Search & Segmentation

Sophisticated filtering capabilities allowing users to build targeted lists based on hundreds of firmographic, technographic, and behavioral criteria.

CRM Integrations

Deep bidirectional integrations with Salesforce, HubSpot, Microsoft Dynamics, and other popular CRM platforms.

Pricing

Starter/Professional

Contact sales for pricing
  • ✓Basic company and contact search
  • ✓Limited data credits per month
  • ✓Email and phone verification
  • ✓Chrome extension access
  • ✓Basic CRM integrations
  • ✓Standard support during business hours

Team/Enterprise

Custom enterprise pricing
  • ✓Unlimited company searches
  • ✓Higher data credit allocations
  • ✓Advanced filters and saved lists
  • ✓Intent data and buying signals
  • ✓Workflow automation tools
  • ✓Advanced CRM integrations with bi-directional sync
  • ✓API access for custom integrations
  • ✓Priority support and dedicated account management

Enterprise Plus/Custom

Custom negotiated pricing
  • ✓Unlimited platform access with custom credit packages
  • ✓Full intent data suite with predictive analytics
  • ✓Advanced workflow automation with custom sequences
  • ✓Enterprise security features including SSO/SAML
  • ✓Custom data enrichment and cleansing services
  • ✓Dedicated implementation and training resources
  • ✓Service Level Agreements (SLAs) for data accuracy
  • ✓Compliance and regulatory support

Traffic & Awareness

Monthly Visits
≈5.2M visits/month (public web traffic estimate, Similarweb, March 2025)
Global Rank
##4,832 global rank by traffic, Similarweb estimate
Bounce Rate
≈42% (Similarweb estimate, Q1 2025)
Avg. Duration
≈00:05:15 per visit, Similarweb estimate, Q1 2025

Use Cases

1

Sales Prospecting & Lead Generation

Sales development representatives use ZoomInfo to identify ideal customer profiles, find accurate contact information for decision-makers, and prioritize outreach based on buying signals. By combining firmographic filters with intent data, sales teams can build highly targeted prospect lists and execute personalized outreach campaigns at scale, significantly increasing conversion rates and reducing time spent on research.

2

Account-Based Marketing (ABM)

Marketing teams leverage ZoomInfo to identify target accounts, understand organizational structures, and personalize campaigns for key decision-makers. The platform helps marketers create account maps, identify buying committees, and track engagement across target accounts, enabling coordinated sales and marketing efforts with personalized messaging for different stakeholders within the same organization.

3

Market Intelligence & Competitive Analysis

Business development and strategy teams use ZoomInfo to analyze market landscapes, identify emerging competitors, and track industry trends. By monitoring company growth signals, technology adoption patterns, and hiring trends, organizations can make data-driven decisions about market entry, product development, and competitive positioning based on real-time business intelligence.

4

Recruitment & Talent Acquisition

Recruiters and talent acquisition specialists utilize ZoomInfo to source candidates, understand organizational structures, and identify potential hires with specific skills or experience. The platform helps build talent pipelines, understand compensation benchmarks, and identify companies with relevant talent pools, particularly for hard-to-fill technical or executive positions.

5

CRM Data Enrichment & Hygiene

Revenue operations teams use ZoomInfo to automatically enrich existing CRM records with updated contact information, job changes, and organizational data. This maintains data accuracy, reduces bounce rates, and ensures sales teams are working with current information, improving email deliverability and overall campaign effectiveness while reducing manual data maintenance efforts.

How to Use

  1. Step 1: Sign up for a ZoomInfo account through their website or contact their sales team for an enterprise demo. New users typically go through an onboarding process to understand platform capabilities.
  2. Step 2: Configure your account settings, including team permissions, data access levels, and integration preferences with your existing CRM or marketing automation tools.
  3. Step 3: Use the search interface to build targeted lists by applying filters such as industry, company size, location, job titles, technologies used, and recent funding events.
  4. Step 4: Review and export contact lists with verified email addresses, direct phone numbers, and organizational charts showing reporting structures within target companies.
  5. Step 5: Set up automated workflows using ZoomInfo's engagement tools to sequence outreach emails, track engagement, and measure response rates across campaigns.
  6. Step 6: Utilize the Chrome extension to enrich prospect information directly from LinkedIn profiles or company websites while browsing.
  7. Step 7: Monitor buying signals and intent data to identify companies actively researching solutions in your category, allowing for timely outreach.
  8. Step 8: Analyze campaign performance through built-in analytics dashboards showing metrics like contact accuracy, engagement rates, and pipeline influence.

Reviews & Ratings

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At a Glance

Pricing Model
Paid
Visit Website