Unified marketing and advertising platform driven by AI-powered predictive modeling and omnichannel orchestration.
AdRoll, part of the NextRoll group, has evolved into a comprehensive AI-driven marketing platform designed to solve the complexity of omnichannel customer journeys. In the 2026 landscape, AdRoll leverages its proprietary BidIQ AI technology to process over 310 terabytes of data daily, enabling mid-market brands to compete with enterprise-level budgets. Its technical architecture focuses on identity resolution in a post-cookie era, utilizing first-party data ingestion to maintain high-precision retargeting across web, social, and email. The platform functions as a centralized hub for cross-channel attribution, providing a 'single pane of glass' view of the customer lifecycle. By integrating machine learning for predictive bidding and dynamic creative optimization, AdRoll automates the most labor-intensive aspects of ad management. Its 2026 market position is defined by its robust consent management framework and deep integrations with commerce engines like Shopify and BigCommerce, making it a critical infrastructure component for D2C and B2B marketers who require scalable, automated growth without the overhead of a large internal media buying team.
AdRoll, part of the NextRoll group, has evolved into a comprehensive AI-driven marketing platform designed to solve the complexity of omnichannel customer journeys.
Explore all tools that specialize in dynamic retargeting. This domain focus ensures AdRoll delivers optimized results for this specific requirement.
A proprietary machine learning engine that calculates the optimal bid price for every impression in real-time.
Uses multi-touch attribution models to track the customer journey across email, display, and social media.
Automatically generates personalized ads by pulling products directly from a merchant's catalog feed.
Utilizes lookalike modeling based on existing site visitor data to find similar high-intent users.
Integrated transparency tool that manages user cookies and tracking permissions natively.
Pre-built automation workflows triggered by specific user behaviors like cart abandonment.
Securely hashes and uploads offline customer lists to match with online profiles.
Create an AdRoll account and link your primary business domain.
Install the AdRoll Pixel (JavaScript snippet) via GTM or direct header injection for site tracking.
Connect your e-commerce platform (Shopify, WooCommerce, etc.) for product feed ingestion.
Enable Consent Management to ensure GDPR/CCPA compliance for tracking.
Define high-value audience segments based on URL patterns or event triggers.
Upload creative assets or use the Dynamic Creative generator to build ad sets.
Configure your daily budget and bidding strategy (AI-optimized or manual).
Integrate CRM data (HubSpot/Salesforce) to synchronize offline conversions.
Launch the 'Attribution Dashboard' to verify cross-channel data flow.
Set up automated reporting schedules for weekly performance audits.
All Set
Ready to go
Verified feedback from other users.
"Users praise the platform's ease of use for small teams and its cross-platform reach. Some users note that reporting can have a 24-48 hour lag for certain channels."
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