Uses machine learning algorithms to analyze multiple data sources and assign numerical scores indicating a company's likelihood to purchase specific solutions.
Continuously monitors public data sources for indicators that companies are researching or evaluating solutions in specific categories.
Seamlessly connects with popular CRM platforms to sync propensity data directly into existing sales workflows and account records.
Allows users to build and save targeted account lists based on multiple criteria including propensity scores, firmographics, and intent signals.
Sends notifications when significant changes occur in a company's propensity score or when new intent signals are detected.
Offers insights into broader market trends and industry movements that may impact buying behavior across target segments.
Enterprise sales teams use Propensity Data to identify which accounts in their territory have the highest likelihood of purchasing their solutions. By analyzing intent signals like technology evaluations, hiring for specific roles, and market expansion activities, sales representatives can prioritize outreach efforts toward companies actively in buying cycles. This results in higher conversion rates and more efficient use of sales resources compared to traditional territory management approaches.
Marketing teams leverage propensity scores to create highly targeted account-based marketing campaigns. By understanding which companies show strong buying signals, marketers can develop personalized content and outreach strategies tailored to each account's specific interests and readiness stage. This approach increases campaign relevance and engagement rates while improving marketing-sales alignment through shared intelligence about account priorities.
Business development representatives use the platform to identify new market opportunities and expansion targets. By analyzing propensity scores across different industries and regions, they can discover companies that may not be on traditional radar but show strong indicators of solution need. This enables more strategic market entry decisions and helps build pipeline in untapped segments with higher potential for success.
Companies with channel sales models provide Propensity Data access to their partners to improve joint selling effectiveness. Partners can identify which accounts in their local markets are most likely to benefit from specific solutions, enabling more targeted and productive sales conversations. This strengthens partner relationships and increases overall channel revenue by providing valuable intelligence that partners might not otherwise access.
Strategic planning teams use the platform to monitor market trends and competitive movements. By analyzing propensity signals across industry segments, they can identify emerging opportunities, track competitor activity, and understand shifting buyer priorities. This intelligence informs product development, marketing strategy, and overall business planning with data-driven insights about market dynamics.
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