Uses machine learning algorithms to analyze billions of data points and identify companies that match your ideal customer profile and show buying intent.
Aggregates and analyzes intent signals from multiple sources including content consumption, search behavior, and technology adoption to identify accounts showing purchase interest.
Enables coordinated marketing campaigns across display advertising, social media, email, and website personalization from a single platform.
Dynamically customizes website content and messaging for visitors from target accounts based on their company, role, and engagement history.
Automatically scores accounts based on engagement, fit, and intent signals, providing actionable insights to sales and marketing teams.
Seamlessly integrates with CRM systems and provides real-time alerts to sales teams when target accounts show increased engagement.
Technology companies use RollWorks to identify enterprises showing intent for specific solutions like cloud migration, cybersecurity, or enterprise software. The platform helps sales teams prioritize accounts based on buying signals and engagement, enabling targeted outreach to entire buying committees. This results in higher conversion rates and shorter sales cycles for complex B2B technology sales.
Marketing teams use RollWorks to scale their account-based marketing programs beyond manual processes. The AI-driven account identification and multi-channel orchestration capabilities allow teams to efficiently target hundreds or thousands of accounts simultaneously. This enables consistent, personalized engagement at scale while maintaining the precision required for effective ABM strategies.
Organizations use RollWorks to create shared visibility and priorities between sales and marketing teams. The platform provides a unified view of account engagement, intent signals, and campaign performance that both teams can access. This alignment ensures marketing efforts focus on sales-qualified accounts while sales teams receive timely intelligence on engaged prospects.
Companies use RollWorks to identify and engage accounts currently using competitor solutions. The intent data capabilities can detect when companies are researching alternatives or showing dissatisfaction with current vendors. This enables targeted campaigns highlighting competitive advantages and timely outreach when accounts are most receptive to switching.
Businesses entering new markets or verticals use RollWorks to identify and engage potential accounts in target segments. The platform's firmographic filtering and intent signals help identify companies that match expansion criteria and show interest in relevant solutions. This accelerates market entry by focusing resources on high-potential accounts from the start.
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