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Marketing
The Social Shepherd
The Social Shepherd logo
Marketing

The Social Shepherd

The Social Shepherd is an AI-powered influencer marketing platform designed to help brands and agencies discover, analyze, and manage influencer partnerships at scale. It leverages artificial intelligence to streamline the entire influencer marketing workflow, from identifying relevant creators based on audience demographics and engagement metrics to managing campaigns and measuring ROI. The platform is used by marketing teams, agencies, and direct-to-consumer brands looking to optimize their influencer strategy, reduce manual research time, and improve campaign performance through data-driven insights. By automating the discovery and vetting process, The Social Shepherd aims to solve the challenges of finding authentic influencers who align with a brand's values and target audience, ultimately driving more effective and efficient marketing campaigns. It positions itself as a comprehensive solution for modern influencer marketing, integrating AI to handle the complexity and volume of social media data.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
N/A
Engagement
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Categories
Marketing
Marketing Operations

Key Features

AI Influencer Discovery

Uses machine learning algorithms to search and filter millions of social media profiles based on custom criteria like niche, engagement, audience quality, and past performance.

Influencer Fraud Detection

Automatically flags fake followers, bot activity, and inauthentic engagement to ensure brands partner with genuine influencers.

Campaign Management Suite

An integrated workspace to manage the entire influencer campaign lifecycle, from outreach and contract negotiation to content approval and payment tracking.

Performance Analytics & ROI Tracking

Dashboards that track key campaign metrics in real-time, including reach, engagement, conversions, and estimated return on investment, with benchmarking against goals.

Audience Insights & Demographics

Delivers deep analysis of an influencer's audience, including age, gender, location, interests, and brand affinity, based on their public social data.

Content & Hashtag Recommendations

Suggests optimal posting times, content formats, and trending hashtags for influencer campaigns based on historical performance data.

Pricing

Starter

contact sales
  • ✓Basic influencer discovery and search
  • ✓Limited influencer profile analytics
  • ✓Campaign management for a small number of influencers
  • ✓Email support
  • ✓Likely includes a set number of searches or influencer exports per month

Professional

contact sales
  • ✓Advanced AI search filters and predictive analytics
  • ✓Increased limits on campaigns and influencer management
  • ✓Performance tracking and ROI dashboards
  • ✓Priority support
  • ✓Possible API access for basic integrations

Enterprise

custom
  • ✓Full platform access with unlimited or very high limits
  • ✓Custom AI model training for specific niches or brand safety
  • ✓Dedicated account manager and onboarding
  • ✓Advanced security, compliance, and SSO (SAML) integration
  • ✓Custom reporting and white-label options for agencies

Use Cases

1

Launching a New Product with Influencers

A direct-to-consumer brand uses The Social Shepherd to identify micro and macro-influencers whose audiences match their target demographic for a product launch. The AI filters creators by engagement rate and past collaboration success. The brand then manages the entire campaign, from initial outreach to tracking pre-order conversions generated by influencer promo codes, ensuring a coordinated and measurable launch strategy.

2

Agency Scaling Influencer Operations

A marketing agency employs the platform to handle multiple client campaigns simultaneously. They use the AI discovery to quickly build lists of vetted influencers for different industries, manage contracts and payments centrally, and generate white-labeled reports for clients. This automates repetitive tasks, allowing the agency to scale its service offerings without linearly increasing staff.

3

Rebranding and Audience Expansion

An established company undergoing a rebrand uses the tool to find influencers in new, adjacent niches to introduce their refreshed identity to a broader audience. The audience insight features help identify creators whose followers have interests overlapping with the company's new direction, facilitating authentic partnerships that drive awareness among new customer segments.

4

Performance-Based Influencer Partnerships

An e-commerce brand focused on ROI uses the platform's analytics to recruit influencers based on predicted conversion rates rather than just reach. They track affiliate links and sales attribution directly in the dashboard, allowing them to double down on high-performing creators and optimize their marketing spend based on clear, data-driven performance metrics.

5

Crisis Management and Brand Safety

A large corporation uses the fraud detection and audience analysis features to vet potential influencers thoroughly before partnership, avoiding associations with creators who have fake followers or audiences that could pose reputational risks. This proactive vetting helps maintain brand integrity and prevents potential PR issues from poorly aligned collaborations.

How to Use

  1. Step 1: Sign up for an account on The Social Shepherd website by providing your email, creating a password, and selecting your primary use case (e.g., brand, agency).
  2. Step 2: Connect your social media accounts or advertising platforms (like Instagram, TikTok, or YouTube) to import your brand's existing data and set campaign goals.
  3. Step 3: Use the AI-powered search to discover influencers by specifying criteria such as niche, location, follower count, engagement rate, and audience demographics.
  4. Step 4: Review detailed influencer profiles generated by the AI, which include analytics on authenticity, past brand collaborations, estimated costs, and performance predictions.
  5. Step 5: Create and manage influencer campaigns directly within the platform, sending outreach, negotiating terms, and tracking content deliverables.
  6. Step 6: Monitor campaign performance in real-time through dashboards that show metrics like reach, engagement, conversions, and ROI against your initial goals.
  7. Step 7: Generate post-campaign reports with AI-driven insights and recommendations for future influencer partnerships and strategy optimizations.
  8. Step 8: Integrate the platform with your existing marketing stack (e.g., CRM, analytics tools) via API or exports to embed influencer data into broader business workflows.

Reviews & Ratings

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Activate is an AI-powered influencer marketing platform designed to streamline the process of discovering, vetting, and collaborating with social media influencers. It serves brands, agencies, and marketers by automating the labor-intensive tasks of influencer identification and campaign management. The platform leverages artificial intelligence to analyze vast amounts of social data, assessing influencer authenticity, audience demographics, engagement rates, and brand alignment. This helps users move beyond superficial metrics like follower count to find partners who can genuinely drive campaign objectives. Activate aims to solve problems of scalability, fraud detection, and ROI measurement in influencer marketing. By providing data-driven insights and workflow tools, it enables teams to plan, execute, and analyze campaigns more efficiently from a single dashboard. The tool is positioned as a modern solution for data-centric marketing professionals seeking to optimize their influencer strategy and prove business impact.

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At a Glance

Pricing Model
Paid
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