The core engine analyzes scholarly article content in real-time using natural language processing to find and suggest the most semantically related articles from across its network.
Creates a federated ecosystem where thousands of academic journals and publishers participate, allowing traffic to flow between them based on content relevance.
Provides easy-to-install widgets (e.g., 'Trending Articles' or 'Recommended for You') that publishers can place on their article pages to display recommendations.
Offers publishers a dedicated dashboard to track key metrics such as recommendations served, clicks, referral traffic received and sent, and engagement rates.
Enables publishers to promote specific articles or journal issues to a highly targeted audience reading related content elsewhere in the network.
Academic publishers integrate TrendMD to surface their articles to researchers who are actively reading related work on other publisher sites. This places relevant content in front of a highly engaged audience at the perfect moment, increasing the likelihood of clicks, reads, and subsequent citations. This directly addresses the 'discoverability' challenge in a crowded publishing landscape.
Publishers use the network to participate in a structured traffic exchange. While their site sends readers to other relevant articles, they simultaneously receive qualified traffic from other publishers in the network. This creates a virtuous cycle that boosts overall site visits and pageviews without relying solely on search engines or direct marketing.
Journal website managers implement the recommendation widget to provide immediate value to readers. After finishing an article, researchers are presented with a curated list of 'next reads,' reducing their search effort and keeping them engaged on the publisher's platform or within the scholarly network longer, which improves key user experience metrics.
Learned societies or journals launching a special issue or highlighting a key paper can use TrendMD's targeting tools to ensure that promotion reaches readers who have demonstrated interest in that niche. This makes marketing budgets more efficient and helps important research gain traction more quickly.
Publishing directors and editors use the analytics dashboard to see which of their articles are most recommended and which external articles are drawing traffic away. This provides insights into trending research topics, competitor performance, and the relative appeal of different article types within their portfolio.
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