Automatically finds companies and contacts matching your Ideal Customer Profile by analyzing billions of data points from public sources, including websites, news, and job postings.
Builds comprehensive profiles for each lead, aggregating data on firmographics, technographics, funding events, recent news, and organizational hierarchy with direct contact details.
Assigns a predictive score to each lead based on analyzed signals like technology adoption, hiring for relevant roles, or mentions of key initiatives, indicating their likelihood to engage or purchase.
Allows users to create and execute multi-touch email and LinkedIn outreach sequences directly within the platform or through connected sales engagement tools.
Bi-directionally syncs lead data and engagement activities with popular CRMs like Salesforce and HubSpot, and provides dashboards to track campaign performance and ROI.
Sales Development Representatives use Trinity to break out of generic cold emailing. By defining their ICP, they receive a daily stream of AI-qualified leads with intent signals. They can then launch targeted, personalized email sequences to these warm leads, resulting in higher reply rates and more booked meetings. This transforms outbound from a low-response spray-and-pray into a efficient, high-conversion activity.
Marketing teams employ Trinity to identify and research target accounts for ABM programs. The platform helps build a unified view of each account, including key players and recent triggers. Marketers use these insights to create highly relevant content and orchestrate multi-channel touchpoints across sales and marketing, leading to better engagement with strategic accounts and shorter sales cycles.
Sales leaders and business development managers use Trinity to research new geographic markets or verticals. By analyzing company density, growth signals, and technographics in a new region, they can build a prioritized list of potential customers before entering the market. This data-driven approach reduces the risk of expansion and helps in allocating sales resources effectively.
Sales teams targeting competitors' customers use Trinity to find companies using specific competing technologies. The AI monitors for signals like job postings seeking alternative solutions or negative reviews, indicating dissatisfaction. Sales reps can then reach out with a tailored value proposition at the right moment, increasing win rates for competitive displacement deals.
While primarily for sales, recruiters at high-growth tech companies use Trinity's data to find companies that might be experiencing layoffs or restructuring, identifying pools of available talent. They can also target companies using specific tech stacks to find engineers with relevant experience, applying a sales-like prospecting methodology to talent sourcing.
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