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Education & Research
Turnitin
Turnitin logo
Education & Research

Turnitin

Turnitin is a comprehensive academic integrity and writing enhancement platform used primarily by educational institutions, instructors, and students. The core service compares submitted student work against an extensive database of academic papers, publications, and web content to identify potential plagiarism and unoriginal content. Beyond similarity checking, Turnitin has evolved into a multifaceted educational tool offering features like Gradescope for streamlined assessment, Feedback Studio for providing detailed, actionable feedback, and iThenticate for researchers and publishers. It serves as a critical tool for promoting academic honesty, improving student writing skills through formative feedback, and ensuring the originality of scholarly work. The platform integrates deeply with Learning Management Systems (LMS) like Canvas, Blackboard, and Moodle, making it a central component of the digital assessment workflow in secondary and higher education globally.

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πŸ“Š At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
β‰ˆ8.5M visits/month (public web traffic estimate, Similarweb, March 2025)
Engagement
0πŸ”₯
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Categories
Education & Research
Academic Research

Key Features

Similarity Report & Originality Checking

Scans submitted documents against a massive database of student papers, web pages, and academic publications to identify matching text. Generates a color-coded report with a similarity score and links to potential sources.

Feedback Studio

An integrated grading environment where instructors can mark up papers with quickmarks (common feedback), inline text comments, voice comments, and rubric-based scoring, all while viewing the similarity report.

AI Writing Detection

An indicator designed to help educators identify text that might have been generated by AI tools like ChatGPT. It provides a likelihood percentage and highlights suspicious segments within the submission.

Gradescope

A separate application acquired by Turnitin that streamlines the grading of paper-based exams, homework, and programming assignments, using AI-assisted grouping and rubrics.

Deep LMS Integration

Turnitin embeds seamlessly into major Learning Management Systems via LTI, allowing students to submit and instructors to grade without leaving their familiar institutional platform.

iThenticate

A specialized version for researchers, publishers, and corporations to check manuscripts, grant proposals, and reports for originality prior to publication or submission.

Pricing

Institutional License

contact sales
  • βœ“Access to core similarity checking against proprietary databases.
  • βœ“Feedback Studio for grading and commentary.
  • βœ“LMS integration (Canvas, Moodle, Blackboard, etc.).
  • βœ“Administrator dashboards and reporting tools.
  • βœ“Typically includes a set number of submissions per student/instructor as per the contract.

iThenticate (for Researchers & Publishers)

contact sales or usage-based
  • βœ“Plagiarism checking tailored for academic journals, publishers, and researchers.
  • βœ“Comparison against larger, specialized databases of scholarly content.
  • βœ“Advanced filtering and reporting options.
  • βœ“Often sold on a per-document or subscription basis to organizations.

Enterprise / Custom

custom
  • βœ“Full suite of products (Turnitin, Gradescope, iThenticate).
  • βœ“Custom integrations and API access.
  • βœ“Enhanced security, compliance, and data governance features.
  • βœ“Dedicated support, training, and SLA guarantees.
  • βœ“Single Sign-On (SSO) and institutional deployment options.

Traffic & Awareness

Monthly Visits
β‰ˆ8.5M visits/month (public web traffic estimate, Similarweb, March 2025)
Global Rank
##4,152 global rank by traffic, Similarweb estimate (March 2025)
Bounce Rate
β‰ˆ45.12% (Similarweb estimate, March 2025)
Avg. Duration
β‰ˆ00:04:12 per visit, Similarweb estimate (March 2025)

Use Cases

1

Undergraduate Essay Submission and Review

A university professor teaching a first-year composition course uses Turnitin via their LMS. Students submit draft essays, receiving a similarity report to self-correct before the final submission. The professor uses Feedback Studio to grade final submissions, providing detailed comments on argument structure and grammar while verifying academic integrity. This ensures students learn proper citation and receive formative feedback efficiently.

2

Graduate Thesis and Dissertation Oversight

A graduate school administrator implements Turnitin as a mandatory checkpoint for all theses and dissertations. Advisors and committee members review high-stakes work for improper paraphrasing or uncited source use before defense. This protects the institution's reputation and ensures the originality of advanced scholarly work, often using the more detailed iThenticate reports for deeper analysis.

3

Streamlining Large-Class STEM Grading

An engineering professor uses Turnitin's Gradescope to manage grading for 300 students. Students upload scanned PDFs of their problem sets. Gradescope's AI groups similar answers, allowing the professor and TAs to apply rubric points quickly and consistently. This turns days of grading into hours while providing students with faster, more transparent feedback on technical work.

4

Academic Journal Manuscript Screening

A journal editor uses iThenticate to screen all submitted manuscripts. The tool checks for plagiarism, self-plagiarism (text recycling from the author's prior work), and duplicate publication. This preliminary screening saves reviewer time, upholds publication ethics, and maintains the journal's credibility by catching integrity issues before peer review begins.

5

Institutional Academic Integrity Policy Enforcement

A university's office of academic integrity uses Turnitin's administrative reporting dashboards. They analyze aggregate similarity score data across departments to identify potential problem areas or trends in plagiarism. This data-driven approach allows for targeted educational interventions and policy adjustments, moving beyond punitive measures to proactive culture building around original work.

6

Addressing AI-Generated Submissions

A high school teacher suspects the use of AI chatbots for writing assignments. They enable Turnitin's AI writing detection feature. The tool analyzes submissions and flags those with a high probability of AI generation. The teacher uses this as a conversation starter with students about ethical AI use and the importance of developing authentic writing skills, integrating technology awareness into the curriculum.

How to Use

  1. Step 1: An institution or instructor purchases a license and sets up an account. Integration typically begins by configuring Turnitin within the institution's chosen Learning Management System (LMS) like Canvas, Blackboard, or Moodle via LTI.
  2. Step 2: Instructors create a 'class' and an 'assignment' within the Turnitin interface or directly via their LMS. They configure assignment settings such as due dates, whether students can see similarity reports, and which repositories to check against.
  3. Step 3: Students submit their papers electronically through the designated assignment link in their LMS or the Turnitin portal. Acceptable file formats include DOC, DOCX, PDF, TXT, and others.
  4. Step 4: Turnitin processes the submission, generating a 'Similarity Report.' This report highlights text matches found in its databases and provides a similarity score. Instructors access this report through Feedback Studio.
  5. Step 5: In Feedback Studio, instructors review the highlighted matches, assess originality, and use built-in tools to provide granular feedback (text comments, voice comments, rubric scoring) and assign a grade.
  6. Step 6: If enabled, students can view their own similarity reports and the instructor's feedback to understand potential issues and learn how to improve their writing and citation practices.
  7. Step 7: Instructors use the Gradebook feature within Turnitin or their LMS to manage and export grades. Data and reports can be used for institutional assessment and academic integrity oversight.
  8. Step 8: For advanced use, administrators and researchers can utilize iThenticate for pre-publication manuscript checking or leverage Turnitin's AI writing detection capabilities to review submissions for potential AI-generated content.

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At a Glance

Pricing Model
Paid
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